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On Monday, LG unveiled a roll-up TV screen, at a time when the trend of flexible displays is beginning to appear at the Las Vegas Consumer Electronics Show.
High definition television coming in and out of a basic base (which also serves as a sophisticated sound bar) was one of the stars of the South Korean giant's press conference at the the eve of the official launch of this technology event.
"What science-fiction filmmakers have envisioned for decades is now a reality," said David VanderWaal, senior vice president of marketing at LG, during the presentation of OLED TV R.
" a space without the limits of a wall, "he added.
A demonstration revealed that the 165-centimeter screen could disappear completely at the base, extend only partially to show pictures, serve as a control screen for smart devices, or
All new LG OLED TVs, including the scrolling model, will feature Google Assistant and Amazon Alexa virtual consultants, as well as Apple AirPlay software.
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