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SÃO PAULO – The electronics and furniture network Luiza Magazine announced the acquisition of the new mining technology company Softbox, which groups the systems for the first time. Softbox, Certified Management and Kelex Technology information.
Value of the transaction not
As announced on the market, Softbox develops services for retail and consumer goods companies wishing to sell digital to the end consumer.
"Thanks to this merger, the company will contribute to the transformation of badogue format
Founded 13 years ago in Uberlândia (MG), Softbox has 256 employees, including 174 developers and specialists in technology, serving 80 Customers, including companies such as Unilever, Coca-Cola, Basf and Red Bull, also owns a unit in São Carlos (SP) and will have an integrated structure with Luizalabs, an innovation laboratory of Luiza magazine, which employs 700.
"These acquisitions allow the company to accelerate its market. virtual projects) and ongoing projects, such as Magalu Deliveries and Magalu Payments. We are transforming ourselves into a digital ecosystem of companies whose goal is to digitize retail and industry.
Finally, the company indicated that it was badessing with its advisers whether this transaction was subject to the terms of Section 256 of the Companies Act . positive, it will hold, within 30 days from the date of closing of the transaction an extraordinary general meeting.Thus, shareholders who do not agree will have the right to withdraw.
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