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I think we can agree that last year was not very good for Facebook. User confidence has fallen to a record high, as the company faces a series of scandals. At this point, there are countless reasons why users can and should beware of Facebook.
Thursday (24), the Wall Street Journal published an opinion piece written by Mark Zuckerberg on the "Facebook Facts" – if you wish, you can also read the Portuguese letter published in Folha de S.Paulo .
In this, Zuckerberg declares that the society has the priority of "people" and insists – as it did during its 15 years of existence – to believe it. This gives the impression that the main reason why users have little confidence in the ability of the company to manage data responsibly and ethically is due to its targeted advertising sales practices. He writes: "This model may seem opaque and we do not all trust systems that we do not understand." He adds:
Sometimes it means that people badume we are doing things we do not do. For example, we do not sell people's data, although we often say that we do it. In fact, selling the information of Internet users to advertisers would defeat our interests, as this would reduce the unique value of our service to advertisers. We have every interest in preventing third parties from accessing personal information.
So, of course. Earlier this month, a Pew Research Center survey found that users did not know how Facebook was monitoring their information to display relevant ads (from which the company was earning money). Of the nearly one thousand adults surveyed as part of the survey, 74% using Facebook said they had no idea of the "preferences" section. for ads "in which the centers of interest appear. Fifty-one percent of users said that they were not "very or somewhat comfortable" with the amount of information that Facebook provides them with.
This survey shows that society has much more to do in terms of transparency. . But another survey shows that the more we know about how Facebook works, the less reliable the company becomes.
An annual survey of the Ponemon Institute shows that user confidence in the social networking giant has dropped dramatically during the scandal. from Cambridge Analytica, when it was learned that Facebook knew that the search company had obtained personal data from millions of site users with the help of a personality test and had nothing done. Citing the April poll, the Financial Times said that user confidence was rising before the scandal, but that the user's security that the company would protect its information dropped by nearly 80% by 2017. 27% last year. In 2018, we learned that Facebook shared data with other companies such as Bing, Microsoft, Spotify, Netflix, among others, in exchange for additional information from these companies. the users. It was also reported that the data collection by Cambridge Analytica was worse than expected. Facebook shared contact information with advertisers and that you could not disable the Network Location Sharing feature. This, of course, does not mention the use of the conspiracy theory implicating George Soros to counter Facebook's criticisms, nor the inappropriate way in which the company handled the Myanmar genocide and the spread of false news sharing. .
his year-end post – which was unaware of last year's picture problems – Zuckerberg seemed optimistic about the operation of his business. To be clear, it's exactly the same founder of Facebook who had once called users "idiots" for having entrusted their sensitive information to his product.
If users do not trust Facebook, it's not because they do not necessarily understand the network. It's because of the things that the network does.
[Wall Street Journal]
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