Marlboro owner invests more than $ 1.5 billion in cannabis business

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Altria, owner of the Marlboro tobacco brand, will invest $ 1.8 billion, or about 1.58 billion euros, at Cronos Group, a company specializing in cannabis. According to CNN, the goal is to find a new growth sector, as traditional cigarette sales are down.

The Cronos Group regards you as a Canadian company, a country that has liberalized this year, especially for recreational purposes. , the use of cannabis

Altria will now hold 45% of the company, with the guarantee that, in the next five years, its participation in this company will increase to 55%.

"Invest in Cronos Group as exclusive partner for the emerging global cannabis market represents a new and exciting growth opportunity for Altria," said Howard Willard, CEO of Altria, in a statement quoted by CNN.

The US channel has also argued that the US government may be in the process of approving a law making cannabis production legal and opening new doors to the market.

Many alcoholic beverage and tobacco companies, for example, intend to rely on cannabis.

CNN argues that Coca-Cola is one of the companies that plans to invest in Aurora Corporation (ACB), a Canadian cannabis company.