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Halloween advertising features a frightening version of Ronald McDonald's character seeking refuge in a rival restaurant
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Burger King Campaign "title =" Burger King Campaign "title =" Burger King Campaign "title =" Burger King Campaign "/> [modifier] McDonald's won Thursday a lawsuit brought by the National Council of the Self-regulation of advertising (Conar) against Burger campaign
Burger King campaign (Burger King / Reproduction)
Advertising, aired during Halloween of 2017, presented a frightening version Ronald McDonald's character – fast food brand icon. Scary's Clown Night "I want my Whopper," says Ronald McDonald from Ill.
Wanted, the Burger King reported that & # 39; 39, he met the determination
Advertising was referring to the promotion of the network, which, on this occasion, presented to consumers disguised as clowns a Whopper sandwich
The McDonald's process in Conar was open last December, the network claimed I was offended by the use of the figure of a clown similar to Ronald McDonald
The body's first decision was in April: the campaign should be suspended. At the time, Burger King appealed the decision, but Conar hit the hammer on Thursday and decided to keep the decision.
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