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Tired, repetitive, "heartbreaking" and full of boredom or creativity are some of the criticisms made by Globo's "Encounter with Fatima" on social networks and the press. materializing in negative numbers all over the country: in at least four capitals measured by Kantar Ibope Media, the Globo program has already lost the audience head for SBT or Record.
In Salvador, Goiânia, Belém do Pará and Manaus, the attraction is the second or third position (Salvador case).
In a fifth capital, the risk is imminent. In Curitiba, the competition is already approaching dangerously.
This should be remembered in São Paulo. In Rio and Belo Horizonte, Fatima still resists first, and these are the most valuable capitals for national advertising.
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who debuted on the Globe seven years ago as the undisputed leader of the public today is far from unanimous.
According to sources quoted by the chronicle, it is even indicated that the newspaper would pbad from morning to afternoon Globe
.
The worst situation of the "Encounter", as this column had planned last year, is in Salvador.
In the Bahian capital, the program has even been adopted. "narrowed" so that the local global news newspaper started earlier (11:30).
But even that did not work. Since early November, Fatima has beaten the rival of the record in Salvador only four times. In the monthly average loses for both Record and SBT.
See below the figures of the "Encounter with Fatima" in problem capitals (December data)
El Salvador
"Encounter" – 4.1 points – – – – 4 points
SBT – 11.1 points
Recording – 4.7 points [19659002] Manaus
8 points
SBT – 8.9 points
Recording – 6.1 points
Curitiba (still in head) – 5.3 points
SBT – 4.7 points
Recording – 4.1 points
The columnist Ricardo Fel trin no Twitter Facebook and site Ooops
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