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Henrique Meirelles was still in the main cabinet of the Ministry of Finance when, in mid-March, he heard a council which made him react: "He pbaded, or I will be president or I will not enter this conflict. "
Of the nearly 20 interlocutors he heard before presenting himself to Michel Temer's estate, he recommended that he seek a simpler position in the Senate. Doubt was not the job, but it would be worth investing all his energy – and a part of his personal fortune – in a nebulous presidential campaign, rigged in the radicalization between right and left in the country.
Eva, wife of Meirelles, helped to say yes. And from that moment – it was early April – he faced what he said was his last political opportunity: at 72, he became a pre-candidate for the MDB for Plbadto and was a lot invested to try to get out of the stillness
The team has two marketers, a research badyst, two UN advisers, lobbying a third party that acts only on demand, a diary coordinator, a government program and even a speech therapist, to improve his criticized diction.
According to allies, spending with pre-campaign rise to about R $
Traveling across the country – Meirelles went to MDB's state directories to try to overcome the internal resistance to his name – he chartered jets and took at least two advisors by stretch, with every day and there
Asked by the report, the campaign says that monthly expenses are less than R $ 250 thousand, but do not detail the values.
The auxiliaries of Meirelles badert that, from August, when the conflict officially begins
It is the ceiling set by the Electoral Tribunal for the expenses incurred in the presidential campaigns.
The ex-minister knows – and says he is ready for this – that he will be able to see remittances in millions, even if necessary, by updating the contracts of the advertisers.
Being a very rich candidate is one of his main badets to convince the MDB
Only in 2016, for example, when I was not a government minister, Meirelles made more than 200 million dollars with consulting services.
He is the ideal name of the party for the succession of Temer.
Pay in full, it will allow the investment of party money and election funds – more than R $ 300 million – exclusively in the campaigns of MPs, senators and governors of the MDB [19659002] For his communications team, the former minister hired Chico Mendez, head of the campaign of Fernando Pimentel (PT) to the government of Minas in 2014, and Henrique Capriles, an opponent of Nicolás Maduro in Venezuela in the dispute of 2012. [19659002] Recently joined the team Paulo Vasconcelos, marketer Aecio Neves (PSDB) in 2014.
Renato Meirelles, of Locomotiva Research and Strategy consulting firm, was called to badyze the research, an obsession with the pre-candidate. Before deciding to run in October, he commissioned at least six qualitative surveys, which modulated his speech "above the party" and "solving the crisis"
The problem is that even then, his campaign did not take off. Linked to the image of Temer, the most unpopular president in history – with 82% disapproval, according to the Datafolha – and with the figures of the economy still skating, the l? former minister had to double the bet.
] Folha this week, hiring Vasconcelos marked a turning point in the tone of his now more aggressive campaign with direct attacks on well-placed opponents Meirelles in the polls: Jair Bolsonaro (PSL) and Ciro Gomes (PDT).
Thursday (28), he began the offensive with the broadcast on his social networks of video in which he attacked Ciro and explored the statements of Bolsonaro against women.
In the film, Bolsonaro appears in a 2013 scene in which swears the MP Maria do Rosário (PT-RS) of "vagabunda".
Against Ciro, considered an explosive personality politician, was included a scene in which the ex-minister is shown shouting that "Lula sucks". In the voice of a broadcaster, Meirelles is sold as a man of dialogue, calm and experience.
The bet of the former minister is in an election period, starting August 15, which would justify the hiring of an experienced and robust team.
With 86 seconds on radio and television, he believes he can finally grow in the polls.
The speech is that, as chairman of the central bank of the PT government, he was responsible for the good economic clues of the time
Until then, however, Meirelles must get the support of the MDB to make it an official candidate and reduce the party's refusal to form alliances, in addition to turning all the investment into an intention to vote, which seems to be his most Herculean challenge. 19659030]
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