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It's commonplace to get a company's ads on the Internet by "detonating" each other's product to promote yours, but Microsoft has decided to break new ground: its latest ad campaign focuses on detonation "of its own service, 2019.
Launched in September 2018, it has become the laughingstock of commercials that compare it to its twin Office 365. Three commercials have been broadcast by Microsoft, all featuring two twin brothers each using a version. from the suite of applications – and everyone who has Office 365 does better.
The videos illustrate the superior qualities of Excel, Word and PowerPoint included in Office 365, much more versatile and intelligent than traditional versions. "
Unusual but understandable
Microsoft's tactics are unusual, especially regarding Let's take into account the fact that Office 2019 has recently been marketed and that Office 365 is not exactly a new produced to replace it.However, the tactic of MS is understandable
Office 2019 is sold in a single package that costs $ 399 here (Family and Student version) Office 365 Home costs $ 29 per month or $ 299 per year It can be shared with the entire family, and it goes without saying that in the long run, a family that has signed Office 365 will have spent more than the family that bought the conventional package.
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Even in this scenario, the smarter way to sell Office 365 may not be to say that the 2019 Office is an obsolete product for … 2019. Go away to the figure.
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