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Asus was stagnant in 2018 in the Brazilian market, but the situation worsened at the end of the year. According to StatCounter data, the company has lost space and was recently overtaken by Xiaomi, a Chinese company that does not even officially sell its devices in Brazil.
With consolidated data from November 2018, the board shows 1.89%. all the devices in operation in Brazil were manufactured by Xiaomi. It should be noted that this information does not correspond to the smartphones sold, but does not correspond to any other smartphone. yes active smartphones. StatCounter counts devices of different brands through its tracks left on the Internet. Asus is the only major brand to lose market share
With Samsung, Asus was the only major brand to lose market share. in Brazil from October to November 2018. This means that neither of the two Black Friday was enough for these brands to get more users in the country.
Source: StatCounter ]
The rise of Motorola has been even more impressive. The company had manufactured 19.5% of active smartphones in Brazil in November 2017 and by the same period in 2018 already had 28.44%. Thus, the North American brand belonging to Chinese Lenovo, is only six percentage points less than Samsung. A year ago, the difference was 22 points
The charts also show that Apple has stabilized in third place with 15.9% of handsets in Brazil. The company has definitely surpbaded LG in June of this year, after a few months of equality.
Sony has virtually disappeared from the domestic market, accounting for less than 1% of active devices in Brazil. Trademarks such as OnePlus, Oppo, Vivo, Huawei and Honor are covered by "Unknown" and "Other".
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