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Nestle will not offer more plastic straw in its products in Brazil. Nescau Prontinho, a drink made from milk and chocolate, will be the first to be affected by the decision. The brand will launch packaging of nine beverage units in two versions: with biodegradable paper straws or without straws. The idea is that consumers are getting used to using paper tubes – or even creating their new ways of consuming the product.
$ 10 million investment in new packaging research
] Nestlé's action marks the beginning of a partnership between the Nescau brand and the Tamar project. According to Fabiana Fairbanks, beverage manager at Nestlé Brasil, the brand will work with the institution to create awareness campaigns and preserve the environment.
"We will support the project as part of the research and social actions they promote". . "In addition to the gradual exchange of straws, there is a partnership with the Tamar project and the launch of a challenge within the company's open innovation platform."
The Nescau brand also started this month a campaign called #jogapradentro. The idea is to make sure that consumers put straws in packaging after use to prevent them from being lost or recycled.
Challenge of the innovation platform
The Nescau initiative is part of the launch of a platform. from Nestlé in Brazil, called Henri @ Nestlé. The first challenge will be to rethink precisely the role of plastic straws in packaging.
The platform allows new companies to submit projects containing proposals for solutions to the problems raised by the company. Interested parties can register their projects on the website of the initiative before April 7. Five ideas will be chosen by the company and can bring in $ 50,000 for implementation.
No plastic by 2025
Nestlé announced last month that it would start using alternative materials to replace straw. February. The company's commitment also involves the disposal of all non-recyclable or hard-to-recycle plastics from its products by 2025.
