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The social network introduces the possibility of displaying the same photo in different accounts in its version of the [iOSUnseparateUpdateApplicationofthesamebriefthatInstagramInstagram'sIiPhoneXRetdel iPhoneXSMaxproduction&rdprogrammationLastlyUpdatedUpdatewouldsoonbeavailableforallusersoftheAppSystemAppleoftheTechCrunchShort
A door The voice of the network has confirmed the information to the portal, indicating that the company was launching the feature in order to provide a better experience to people who usually post on multiple accounts.
The desire to preserve the original and personal flow is a principle of Instagram, which refuses to make the function of native network remail, used only in third-party applications.
The feature was discovered thanks to Zachary Shakked, founder of Social Things, who realized that it could save the content producers time. Other profiles, such as Get Branded, shared the novelty. There is no official position on the part of the company about the arrival of the feature for the Android version of the application or the possibility of several publications in the stories.
Beyond the billion monthly users, Instagram is working to reduce friction in content creation and increase engagement. One of the changes that the network began to test was a change in the shortcut to import photos from Google Photos from Android, which has become easier. The change was discovered by applications researcher Jane Wong.
For Content Producers
Although the feature makes life easier for content producers and social media professionals, they will save time and will not need to publish the same content again and again, Novelty can affect the user experience, since the same image can be seen in different accounts by similar audiences.
One of the mantras of those who work with social networks is to personalize the content, with different messages for each audience. For Caio Baptista, Publishing Manager and Community Manager for W3HAUS, the feature will make the job easier, but it may not be as user-friendly:
The update tends to make the # 39, a much more practical experience. The management feature of many things was already very bad before, and Instagram always updates features that are not always intended for the brand experience. However, barely two brands could include equivalent positions on networks that had to be replicated at a time.
Developer: Instagram
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