Notice: Neymar will be wrong with the self-criticism of rent

RIO – Neymar "spoke" again. He preferred the silence after the World Cup first, while many wanted answers about his role in the World Cup and the damage to his image, the bad repercussion of everything that he did. he did allow him to speak safely. First, small interviews at an event organized by your staff. Sunday evening, stronger statements, a "textão" narrated where he gives explanations for everything. He says, for example, that when he looks rude, "It's not because I'm a spoiled brat, but it's because I have not learned yet." to be frustrated.

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Analysis: Ignored by Fifa, Neymar reaps the fruits of a Tragicomic Cup "J & # 39; I took the time to look at myself in the mirror and become a new man, but today I am there, eyes clean, chest open. " In addition to quoting the slogan of the marketing campaign, claims to have clean eyes and open chest. In an advertisement. It's hard to believe that Neymar would have had more trouble changing his image than in a commercial. The end result will probably only be to repeat that everything that comes out of it is pasteurized, false, unreal. The "Ney boy", who never speaks without the help of others, takes a step forward in his complete transformation into product and two in the change from boy to man.

Neymar certainly received a lot of money for this video. No problem, that's right. However, he does not receive an obvious and obvious remuneration for an advertisement, the best way to convince the public that it is difficult to be Neymar, nor to understand what he is getting out of the way. What Neymar does in the video is self-criticism of the rent. Will we now hear only substantial statements from the biggest star of Brazilian football if they pay? If there is a marketing campaign behind?

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The bad repercussion in the first minutes after placement of the video sets the tone: Neymar, or those who control his life, have still wandered and fired another foot. If it was a statement on your social networks, or at a press conference, with at least a more natural impression, everything would certainly be better received. Although there are obvious problems in the statement: it is not allowed to a serious 26-year-old serious player to recognize, hard-faced, that he exaggerates in the simulations and Meme it that he is still a boy. What Neymar needs to do, is to excuse for that, for the bad luck of the past, and do it differently in the future. Answer with the ball, goals, maturity in speaking. And to understand that advertising can not always be the soul of the company.

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Opinion: Neymar is mistaken self-rents criticism

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