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By all accounts, the biggest nightmare of WhatsApp users should soon become reality. Indeed, after a series of rumors and speculations, the most used messenger by the Brazilian has confirmed that he should start to display advertising content in the tab "Status" .
As we know, this was already planned some time ago. the weather. However, the arrival of ads on WhatsApp should not please many users. Commenting on the news, App Vice President Chris Daniels said the new feature should allow companies to reach out to their audience within the messenger.
In addition, advertising made available on WhatsApp should also be "guided" based on the amount of data that Facebook collects on its platform. Thus, the demand abandons the promise of its founders and creates a new economic model.
Up to now, WhatsApp has not yet indicated when advertising should reach users and has not commented on which countries should receive the "information". Whatever the case may be, Chris Daniels, Vice President of the Society, defended the new feature :
Let's put the ads in the "Status". This will be the main way of monetizing the company, as well as the opportunity for many companies to reach WhatsApp users.
It is worth remembering that the founders of WhatsApp failed to make a fortune by abandoning Facebook's "boat". In addition, Brian Acton and Jan Koum left the company "throwing everywhere" in in disagreement with the social media policy and the arrival of advertisements on the messenger.
What do you think of the arrival of advertising in WhatsApp? Will you continue to use the messenger? Tell us your opinion here in the comments.
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