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MEXICO CITY – The predictable victory of leftist Andrés López Obrador in the presidential election next Sunday (1) has triggered a veritable "obradormania" in Mexico, including the sale of all kinds of "money". paraphernalia in his image. ] Obrador, who has promised to fight the "mafia of power" with energy, serves as inspiration for shirts, socks, wines, hats, pins and even cloth dolls. In the popular Mercado Livre website, shirts with the phrase "Todoskis com Amlosky", which punctuates the initials of the candidate and the alleged support charges from Russia, appear as "hot bread".
face, umbrellas, belts, wallets, purses, ponchos and backpacks. Yeidckol Polevnsky, president of the National Regeneration Movement (Morena), party of Obrador, created a page titled "amlovers.mx", with the motto "Wear Hope, Be Part of the Change" and in which colorful drawings inspired by the policy of 64.
"I AMLO Mexico" and "It's an honor to be with Obrador" are some of the phrases etched on the clothes, alluding to the borders of his campaign. Sharon Flores, art historian at the Ibero-American University, is the author of the original designs of T-shirts sold on the Facebook page "Pejetines" for 199 pesos.
The name "Peje" appears in many designs to be the nickname of the candidate, inspired by a very particular edible fish called "pejelagarto", from the state of Tabasco, hometown of the leader in the presidential elections.
The López Obrador brand was already used for several years, but has won in recent months, especially in Tabasco. Informal traders often incorporate the usual Obrador caravan into their travels across the country to sell a wide range of objects inspired by his image, from pens to DVDs. "In some markets it is possible to find candles with the image of Obrador and the legend" In the hope of Mexico "for 35 pesos
The candidate, follower of the religious language in his speeches, with phrases like "we will build the kingdom of justice", is revered as a saint by his most faithful followers in the villages
The "political fashion" has few precedents in Mexico, but Obrador arouses Strong emotions in a country greedy leaders.Mostly, "El Peje" has shown a great connection with millennials, although he is a 64-year-old man because of his "anti-system" messages.
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