[ad_1]
Already in the first minutes of 2019, the supporter already knew the new Palmeiras jersey. The first contract uniform with Puma, started on January 1, was revealed through a video posted on social networks of the club and the sports equipment supplier. The campaign's theme is "Green is the color of envy".
It is possible to see the new uniform number 1, with the shirt in green color, and the number 2, in white, in addition to the keeper's uniform, in blue. The ad contains a text recited by rapper Rincon Sapiência, extolling the Palmeiras' reaction to each conquest and the fear provoked by their rivals. and the new Puma uniform is set to debut on Thursday as the club makes its debut in the Sao Paulo Junior Football Cup against Acre's Galvez. The new partnership will also mark a decisive turning point on the 13th, when Allianz Parque will host Zé Roberto's farewell game. The main team will use the jersey on Red Bull for the first round of the Paulista Championship on the 20th.
The new contract with Puma goes until the end of 2021. The company has defeated the competition of 39. Adidas, a small reduction of the amounts currently paid and supports other Brazilian clubs, such as Flamengo and São Paulo. Puma proposed an exclusive partnership in Brazil and, in addition, presented a more aggressive proposal.
This is due to the club's greater participation in royalties (value of the sale of jerseys). Internally, the marketing potential of uniforms is considered promising, especially as the new supplier is focused on distributing the uniform throughout the country.
Given the greater stake in the value of the shirts, the forecast will be with Puma Verdão 20% higher income than the $ 20 million that Verdão receives from Adidas, per year, about $ 24 million. This badumes that the club is selling the same number of uniforms today. As there will be this national care and there is a project with the feminine and infant lines, this percentage can be even bigger.
[ad_2]
Source link
