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One of the largest smartphone vendors in India, Xiaomi, failed miserably trying to make its debut on the Brazilian market in 2015, leaving the country shortly after opening its doors here.
And according to Positivo – that recently launched some new devices in Brazil – what may have caused this was the fact that the Chinese had no partnership with it to sell their devices in the lands of Tupiniquins.
During Eletrolar 2018, the vice-president of Positivo Technology, Norberto Maraschin Filho, cited the difficulty compared to the Brazilian taxation as well as a few words on the problem:
Brazil is a country complex, sales depend a lot on the distribution, which is quite segmented, while the operators have a very great power.
One of the big problems was perhaps the unconventional strategy of Xiaomi, to bet on sales of smartphones and products exclusively online, and on the dates
The company gradually "opened the door "and s" is badociated with Vivo to sell Redmi 2, bringing the device thereafter to retailers – but the company has not yet
Positivo, in However, has a good market share thanks to the affordable values practiced by the brand – and gradually reformulating, in addition to having launched the Quantum brand of high-end smartphones, she brought back to Brazil some companies that had already said goodbye.
Among them we have the range of Vaio laptops, and recently, Huawei which is expected to launch its current lin haps of the brand here.
Would Positive have saved Xiaomi from failure in our country? Share your opinions with TudoCelular through the space below, comments.
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