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This week, Apple was plunged into (more) controversy when some of its users reported defects in the construction of their newly acquired units of the new iPads Pro – including, a few examples of tablets already they left their box with a slightly twisted shell or acquired this slight curvature in a few weeks of common use.
Apple's initial response that the phenomenon was a side effect of the device manufacturing process and did not change its operation. did not like him at all. Today, the Vice President of Material Engineering of Society, Dan Riccio expands the official declaration of Cupertino … but ends up leaving the situation more confusing and frustrating for the people. consumers.
Riccio responded by email to a reader of MacRumors who had initially contacted Tim Cook. The CEO did not respond to the message, but forwarded it to the hardware vice president of the company. These are his words:
Tim conveyed your message and I'm glad you contacted us to solve this problem.
About the article on this website [articleoriginalde The Verge I talk about it] let me clarify: it does not bring any company communication and we will be contacting the press vehicles to officially comment on the subject, even today.
About the problem you mentioned in the new iPad. Pro, design unibody meets or exceeds Apple's stringent standards for precision design and manufacturing. We design it carefully and every part of the manufacturing process is accurately measured and controlled.
Our current specification regarding the flatness of the iPad Pro goes up to 400 microns, which is even more rigorous than that of previous generations. This variation of 400 microns corresponds to less than half a millimeter (or less than four sheets of paper) and this level of flatness will not change during use or during the life of the product. Note that these small variations do not affect the functions of the device in any way.
The email raises a big question: if The Verge published the previous article with a statement purporting to come from Apple and now the apple itself says that it is not an official statement, who to believe?
The important thing is to note how the subject seems to stir in the structures of Apple Park, although the company insists that the anomaly is expected and acceptable. – what I have doubts, considering that a flexion of 400 microns (0.4 mm) represents a gap of more than 7% of the thickness of the device itself and, therefore, something quite remarkable.
My impression is that, as in sales supposedly below the expectations of new iPhones, Apple is again fighting the battle with an unexpected situation. This mismatch of information only reinforces the disordered image that has been installed in Cupertino throughout the year and the company's behavior in the face of a possible design flaw. one of its main products for the year (although apparently in some devices) does not please consumers at all.
If there is still time to repair the damage, we do not know. It will be interesting to know what will be the next steps of the apple in all this controversy.
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