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After suffering a heavy loss on the stock market and revised its forecasts, Apple has just reached an unprecedented stage in China: the Cupertino giant has lowered the price of new iPhones in the country . According to the local press, the amount of is about 450 yuan or about 244 dollars in direct conversion.
As we know, in its report to shareholders, the company blamed the Chinese market for poor performance in the last quarter of 2018. Therefore, this shift in strategy in China may indicate that the company under the command of Tim Cook may be obliged
In China, curiously, the largest price reduction was recorded on the iPhone XR, the value ranging from to 5,700 yuan (~ R $ 3,097) to 5,250 yuan (~ R $ 2,854). ) . The other handsets – iPhone XS and XS Max – have also benefited from discounts and even the iPhone 8 and 8 Plus have been included in the list. Apple would discuss iOS's support for the new RCS text message format "width =" 115 "height =" 95 "/>
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However, as the PhoneArena website points out, the prices were reduced "roughly" which means that it was not possible to get the price. they are valid for retailers who buy directly from Apple, so we have to wait to see if the values will be pbaded on to ordinary consumers, who even pay up to 6,500 yuan on an iPhone XR.
In any condition In fact, iPhones will continue to be considered as high-end products in the country and should remain inaccessible to the majority of the Chinese population who, like Brazil, has a low income.
And from other countries?
According to the international press, it is still too early to know if the Cupertino society will adopt the same strategy on emerging markets such as India and Brazil. Even in this case, an action in China should lead consumers in these countries to begin questioning the company .
For the moment, Apple has not officially manifested its presence award of the Asian giant. With this, we must wait to see if the strategy will have an effect on the Chinese market where the company has a major disadvantage compared to local manufacturers.
Another point to consider is how the Exchange will receive the news . Indeed, much of Apple's appreciation comes from the fact that it manages to make big profits from the sale of "some" handsets. The decline in prices therefore indicates a fall in profits, which the company should clearly indicate in its next report.
What do you think of the attitude of Apple? Will it increase sales in China? Tell us your opinion here in the comments. See also the badysis of the iPhone XR:
(updated on January 10, 2019, 09:42)
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