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By the end of the afternoon of Monday, January 28, the authorities had counted 60 people and more than 200 missing persons.
While many people still mourn the deaths of their loved ones, Record TV can celebrate the fact that it beat a record audience all afternoon.
Investment in journalism made Record's audience jump on Friday with coverage of the Brumadinho disaster (MG). The resort teams were the first to arrive at the scene of the tragedy, and the closure was above average.
The broadcaster closed the daily average with 8.0 points in the São Paulo metropolitan area. It is up almost 20% from 6.8 points in the previous four-sixths. However, it is not only the record that has worked well in the face of such a bad scenario for the national scene. Na Globo, Jornal Nacional also grew by 16% with coverage of the tragedy of Minas Gerais.
The coverage of the tragedy sparked criticism in social networks. Record and Globe have long been accused of sensationalism. Some journalists have even become the subject of online conversations as they are not supposed to have any compbadion for the interviewees.
