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The survey took into account the first two games of the selection, the 17 (Sunday) and 22 (Friday)
Sales
The first two Brazilian World Cup games brought down retail sales by 24.7% on Sunday (17) and by 19.8% on Friday (22). The figures come from a company survey with transactions with Cielo credit and debit cards.
On June 17, supermarkets recorded a peak of sales above average between 11am and 1pm. However, during the hours of play, from 3 pm to 5 pm, transactions dropped.
Already in the game Friday, supermarkets lost 18.7% of sales, compared to a Friday of normal movement, despite a peak just before the start.
Sales in bars and restaurants also had atypical behavior during games.
On Sunday, they dropped 35.4%. However, there was an above-average increase in trading around 5pm when the game was over. The same thing was repeated at 11am on Friday.
When only the bars are badyzed, there is a slight increase in sales during the interval of the games and especially in the end. However, within two days, this segment had declines of 13.2% and 6.8%, respectively.
Bakeries were the only segment that posted above-average sales for a Friday: an increase of 7.1%. The highlight was at 8 am, shortly before the field selection against Costa Rica. "Unfortunately, the games have a negative impact on sales." Guilherme Dietze, an economic adviser at Fecomercio-SP (Federation of Trade in Goods, Services and Tourism), said that, according to Cielo's director of intelligence, Gabriel Mariotto
of the State of São Paulo), says that "throughout the month, retail is not undergoing major changes because of the games in Brazil."
"Among the sectors, the only one that could have a sales loss, is clothing, which has a lot of impulse buys, but no one will stop d & # 39; buy an electronic or electrical device because of the game., note, noting further that the Copa increases the sale of televisions.
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