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The year was voracious for technology: less for technical innovations and more for the impact it has had on our lives.
It is this year that many people have realized that the giants of the industry know where we are going, who we are talking to and what we are doing. And it is precisely because of this ability that the big companies in the technology market have been at the forefront – whether it's information leaks, election scandals or the fight against the spread rumors on their platforms.
The infernal year of Facebook
In March, the year of the astral hell of society began. Investigations by the New York Times and Guardian newspapers revealed that the British company Cambridge Analytica had used data from more than 50 million users to conduct political badysis and influence the 2016 US elections. With these data, direct content and influence on the presidential campaign.
In April, Facebook said the number was higher – Cambridge Analytica had explored the data of 87 million users. Of these, nearly 450,000 Brazilians
Christopher Wylie, former director of research at Cambridge Analytica, charged with bringing the case to the forefront, said that the same system of collection and disruption. Data use had played a crucial role in influencing Brexit, the UK's departure from the European Union.
The impact of Facebook's badytic scandal has accompanied the company throughout the year: this has resulted in a loss of $ 35 billion in market value and led Mark Zuckerberg, president of Facebook, to answer questions from members of Congress. in the United States and Europe
Since then, Cambridge Analytica has closed with a loss of customers as a result of the scandal, while Facebook continues to be involved in cases of misuse. # 39; user information. New survey showed that the company has provided user data to technology giants such as Netflix, Microsoft, Amazon and Spotify.
Also in December, Facebook was sued by a Washington attorney for the Cambridge Analytica case. The Department of Justice and the SEC, which regulate US markets, are currently investigating the case. The company lost nearly 25% of its market value in 2018.
See other controversies that have marked the year of Facebook:
The War Against Rumors
Not only is Facebook party in 2018. Twitter, Google and WhatsApp (a Facebook company) also had to deal with questions about the influence of its platforms and the way they spread false information.
- No Twitter One of the main topics of the year was the deletion of profiles. In July, the company stopped broadcasting millions of profiles accused of spreading rumors and false news. The main scan has even removed 2% of the most popular account followers.
- No Facebook actions in this direction were also taken, especially during the elections in Brazil, removing profiles that spread false information here. In WhatsApp there were explanations for erroneous information in Brazil: the company had banned suspicious accounts in elections and had denied the impossibility of implementing new tools before the trial.
- In Google the head of the company was to give public explanations about the political bias in the platform's raids and on whether the company would attempt to return to China with censored researcher
Business controversy still has repercussions. In December, the US Senate report showed that Russian "trolls" used the social networks and platforms of these companies to dissuade people from voting.
An attempt at control
Following the scandals, the law on data protection in Europe, the GDPR, came into force in May.
Created to protect Europe's citizens from surveillance systems, regulation has dropped like a glove at a time when business concerns about how companies treat our information is of growing concern.
And finally inspired our own version, the General Data Protection Act, which brought together projects already underway in Congress.
Approved in August, the Brazilian regulations provide slightly less severe sanctions than the European one, but work in the same way to protect the data. It only develops in February 2020, after the deadline for adaptation to local businesses.
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