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And it looks like 2019 will be a year marked by many changes in the technology market, especially for ASUS. Recently, the CEO Jerry Shen announced that he was no longer part of Taiwanese society and would occupy the same position in a startup centered on Artificial Intelligence and Internet of Things. After eleven years of business, the entrepreneur will venture into the B2B branch but will maintain its ties with the Taiwanese through its 30% stake in the new Shen business.
Jerry is one of the most famous Taiwanese company names. by the Brazilian public, not even working for arqui, due to their constant participation in ASUS events. His exceptional presence at events around the world has always clearly demonstrated his enthusiasm for the technology sector, where he has been active for 25 years.
Shen was responsible for the main ASUS lines: PadFone, Transformer, ZenBook. and ZenFone, which oversees the launch of several devices in these segments and participates in the product show, especially in major trade fairs such as CES and MWC.
The official release of the CEO will begin to apply from the day January 1, 2019 where he will be replaced by two co-CEOs: SY Hsu and Samson Hu.
The mobile zone of the company is a few years old but has managed to develop to such a point The recent devices, Zenfone 5, have become the third most sought-after term in the Google Brazil technology category in 2018. However, ASUS believes that consumers are undergoing changes in their needs with regard to
The new strategy that will lead to Taiwanese in 2019 is to "make more ROG phones and less Zenfones", because it is clear that the public prefers to invest in more powerful smartphones, offering quality performance for different uses, rather than buying one that meets short-term expectations. Obviously, more information regarding this tactical change will be communicated to the public over the next year.
And then, dear reader, do you think this change in market vision will make ASUS grow on the market? mobile as they predict? Share your opinion in the comments!
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