[ad_1]
Most customers of The Fire restaurant, in the city of Guarulhos (metropolis of
São Paulo), do not reject a pot of fresh drink from the "cooperative" delivered as soon as they arrive.
It's a courtesy of the house.
The equipment bearing the Sabesp brand is intended for the distribution of water at low temperature as part of a campaign presenting the water company that arrived in the city in January.
Luciano Tiago Maciel Junior, 24, a consultant for The Fire project, which opened two months ago, says restaurant waiters are asked to ask customers of their choice if they prefer filtered water, offered in custom pots. Sabesp, or other brands, sold in plastic bottles.
The revenue from the sale of water has decreased, but according to Junior, the gain that the restaurant has to support an action that attracts customers and helps the environment
In addition, giving free water, which is common in the United States, helps The Fire to be recognized as an American-inspired home, says Junior. The partnership, Sabesp, badyzed the quality of the restaurant's water to ensure that it could be offered to customers.
Debora Pierini Longo, general manager of the commercial division of Sabesp in the north of the country, said the idea came from the demand for action of the city of Guarulhos. who took information about preservation
l & # 39; environment.
In one of them, for the heavy water users of Guarulhos, the fire team had the idea of doing something similar to
It is still not planned to take the initiative with other commercial establishments, but says Sabesp wants to evaluate ideas that can spread environmental education and strengthen the brand of society.
Source link
