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Several consulting firms badyze the smart phone market and derive sales results from it with several reductions. After the publication of the findings by Strategy Analytics, Counterpoint Research and International Data Corporation, it was Kantar Worldpanel's turn to present its report for the last three months of 2018.
The consulting firm that describes itself as a "world specialist of the behavior of buyers "" presents interesting information on the smartphone market in regions such as Western Europe, urban areas of China and the United States
The Report Brings Good News to Huawei, not even the suspicion of spying, the arrest of the founder's daughter and the ban in several countries have contained the company's sales Huawei has prospered on the Old Continent, with excellent results, as well as Xiaomi. The two companies have maintained strong figures outside the Chinese market, with high performance in countries such as Spain, Italy and France. Samsung has contributed to a high figure: Android accounted for more than 75% of smartphone sales in the fourth quarter of 2018 in the five largest European markets, leaving a slice
That does not mean that the period was bad for Apple. According to the Kantar survey, its market share has increased slightly in the United States, where the iPhone XS Max, the iPhone XR and the iPhone X were the most popular devices on the North American tablets.
The information contradicts the conclusions. CIRP research, released last week, puts Apple's flagship product in the forefront of iOS devices in the quarter. Anyway, Apple has had three strong months in the United States, although Android is still the country's most important software platform.
Despite the US-Chinese trade war, the iPhone XS Max had a good performance in the Asian country, ranking fourth in the sales rankings, which is led by Honor 8X. However, the presence in the Chinese market remains the big challenge for Apple.
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