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This is a recent case that may illustrate the case where companies use consumer data to bill ads on their platforms but do not modify this practice in a way that does not harm to the users themselves. Gillian Brockell, a Washington Post reporter, has published an open letter to "technology companies" – specifically aimed at Facebook, Twitter, Instagram and Experian – to talk about one of the saddest episodes of her life. [19659002] & # 39; and keywords like & # 39; broken heart & # 39; problem, & # 39; dead at birth & # 39; and the 200 emoticons crying from my friends? Is it something you can not follow? "Asked Gillian
" I know you both knew that I was pregnant. It was my fault. I just could not resist the hashtags of Instagram – # 30 weeks of gravity, # pregnant. And as I'm stupid, I even clicked once and for all on the maternity clothing ads on Facebook, "says Gillian, showing how little of the shelf behavior gives her enough information to explore.
More … What algorithms and healers of social networks and other programs have woefully missed is detecting the fact that the baby was stillborn. " Did not you see Google watching "baby does not move"? or the three days of silence, unusual for a high frequency user like me? And keywords like "broken heart", "problem", "death at birth" and 200 emoticons in tears of my friends? Is it something you can not locate? "
Gillian recalled that only 26,000 stillborn children are registered each year in the United States and that it was painful to deal with the aggressive behavior of the platforms at a time when" I was coming back from Hospital in the world's holiest arm house, after spending days crying in bed. "
Source: Washington Post
In addition to continuing to receive advertisements for pregnant women – who, the memory of her recent loss – even tried to use the mechanisms to interrupt them, emphasizing that "it does not concern me." But still, Gillian continued to receive advertising thanks to the surgical bras and the carts of nursing.
The companies respond to Gillian's letter [19659009] In a statement, a Twitter spokesman said: "It's a good idea, We are continually working to improve our advertising products to make sure that they provide content adapted to the users of our services. "
Rob Goldman, Facebook Advertising Manager, also talked about it." I'm sorry for your loss and your painful experience with our products. We have a setting that can block ads on certain topics that people may find painful, especially that of parenting. we are working on it and we appreciate your comments. "
I'm sorry for your loss and your painful experience with our products, we have an available frame that can block some people who may be painful, including parenting."
– Rob Goldman (@robjective) December 12, 2018
Gillian thanks Goldman for responding and suggests that Facebook add a keyword such as "death at birth", which can automatically disable the ads, as this process would be "very confusing in mourning "
Thank you for answering.Since I posted this, someone showed me where in my settings disable pregnancy / parenting ads. I tried to find it a few days ago, but it's confusing when one is in mourning.That's why I was proposing a keyword like "stillborn" causing a publicity break
– Gillian Brockell (@gbrockell) December 12, 2018
Exp erian has not yet said anything about it
E Gillian has left his last message to businesses. "Please, if you are smart enough to realize that I am pregnant, that I am going to give birth, then you are certainly smart enough to understand that my baby is dead."
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