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One in four new cars sold in Brazil in 2018 was a sport utility vehicle. The category, which has been treated as a fashion in the country, is today the second most important on the local market, losing only by small hatches.
The information is provided by Fenabrave, the dealer badociation, which announced Thursday (3) the sales report for 2018, up 14.6% for automobiles, light commercial vehicles , buses and trucks.
Of the 2.1 million cars sold in the past year, just over 500,000 were SUVs, or 24.4% of the total.
Participation has increased considerably in the last five years, as shown in the graph below.
Evolution of sport utility vehicle participation in the market
The segment reached its highest level in recent years
Source: Fenabrave
The figures show that the participation of sport utility vehicles has been multiplied by almost two and a half times in five years. Many because of the quantity of products available. With 40 models, the category is the most important of the Fenabrave report.
SUV's good sales are a reflection of a segment that is hotly contested. The medium-sized Jeep Compbad was the best-selling sport utility of its kind in Brazil in 2018, with 60,200 units. That's more than a saloon sold in the country, with the exception of the Chevrolet Prisma.
After the Compbad, four models with less than 3,000 units competed for leadership among compact SUVs.
Hyundai Crete (48,900 units in 2018), Honda HR-V (47,900), Nissan Kicks (46,800) and Jeep Renegade (46,300) challenged customer by customer and promised Reissue the confrontation in 2019. [19659014] In importance, it can be said that SUVs have taken the place of entry cars as the second largest segment.
Obviously, this does not mean that customers from one category have migrated directly to another.
The rise of SUVs has a lot to do with the changing behavior of customers, who are getting rid of sedans and hatches, especially middleweight, in exchange for SUVs.
The Ford Focus has sold less than 3,000 units in 2018 – Photo: Press Release
] The category of medium hatches, for example, is endangered in the next ines years. It went from 3.6% in 2014 to a modest 0.6% in 2018. Today, there are only 6 representatives of this "tribe", and the Focus has already had its end confirmed by Ford.
In addition, the six average hatches have just added more than 13,000 vehicles in 2018. This figure is almost identical to the annual result of the Toyota SW4, the 11th SUV best-selling in the country.
In the Fenabrave list of 13 categories, average traps only shipped more vehicles than larger sedans, medium and large SUVs, and sports cars. .
See below the evolution of sport utility vehicles on the market, with figures for 2014 and 2018.
Car sales in Brazil in 2014 by segment
See the 39 evolution of SUV participation
Source: Fenabrave
Car sales in Brazil in 2018 by segment
Source: Fenabrave
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