Thanks to lower revenues, Apple is considering lowering its prices outside the United States.



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On Tuesday (January 1st), Apple presented the financial report for the first quarter of 2019 (Q1 FY 2019) which corresponds to the fourth quarter of last year, covering the months from October to December and excluding the last two days of 2018.

Let's See the Figures:

APPLE FINANCIAL REPORT
Period → Q1 201 201
(October to December 2017) [19659008] US $ 88.29 billion
US $ 84.31 billion
Haters, celebrate: Apple goes bankrupt!
US $ 26.27 billion US $ 23.35 billion – 11.11%

Seriously, the Cupertino apple was already expecting a negative result at the end of the year, to such an extent that it no longer reveals the sales figures of the main products, but only their revenues.

Let's look at the recapitulative of the recipes by

Q1 FY 2019 difference
with respect to
Q1 FY
Q1 FY 2018 Recipe
Q1 FY 2019 2018
] iPhone 61.1 billion USD 51.98 billion USD – 14.92%
iPad 5.76 billion USD 6 USD (19659012) 6 , 82 billion US dollars 7.42 billion US dollars + 8.79%
9.13 billion 10.88 billion USD + 19.17%
Other products 5.48 billion USD 7.31 billion USD + 33, 39%
TOTAL: US $ 88.29 billion US $ 84.31 With a 15% drop, it's clear that iPhones' revenue has dropped very quickly during the company's best selling period. Apparently, charging between 800 and over a thousand dollars for the new XS and XR iPhones did not make up for much. Especially in emerging or developing markets like our Brazil.

  Laguna_Tim_Cook_WEF

"My friend, who is it, huh?" (Credit: 9 to 5 Mac)

Agreement, but Brazil is neither person nor person for Apple, the offer is here China: in the Middle Country, the demand for Apple's new smartphones has been much lower than expected. Add to that the fluctuation of the exchange of several currencies and that's all. It's not surprising that Apple does not change the manufacturing sector in the United States, regardless of Mr. Trump's anger.

In an interview with Reuters, Tim Cook said that Apple would rethink the way iPhones are priced the world. This means that the price of the coveted smartphone would no longer be 100% indexed to the US dollar in countries where local currency fluctuations were higher, thus adjusting the price to the local reality. In practice, China. In a dream, perhaps in Brazil, the company will offer a thousand reais discount on its iPhone XR when it will be "old". And look.

In addition, it is interesting to see how the performance of the new iPad Pro can have a positive impact on the total revenue of the iPad, even with this offer. Uncle Laguna would not risk paying so much for something that seems to bend even in the box. And I'm already well served with my old iPad mini 3.

Source: 9 to 5 Mac.

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