The brands announce the withdrawal of campaigns with Júlio Cocielo after a comment on Mbappé | Media and Marketing

Itaú, for example, exhibited until 30 a video for the Cup in which Cocielo appeared. After the repercussion of the case, the bank reported that "the youtuber is no longer part of any communication element" of the campaign.

The submarine also says that he withdrew an air campaign after the news on the case. In a note sent to G1 the company also stated that "she hired an advertising agency to conduct a one-time campaign with influencers, including Cocielo, and the campaign has already been withdrawn waves".

However, in the social networks of the company there are still mentions to youtuber in the countryside.

Still in his official profile on Twitter, the submarine said that "he will take the necessary measures". The company also said that she "strongly condemns any racist displays".

Already Coca-Cola, who made shares with Cocielo in 2016, says it does not intend to maintain future partnerships with youtuber. "We have no connection with Julio Cocielo and we are not planning future partnerships either." In a statement, his press office said that "the brand has hired occasionally, as in the case of the Olympic Games, but has not worked with him since 2016."

In the match between France and Argentina for the World Cup, Cocielo made a comment after the departure of French striker Kylian Mbappé "

Cocielo defended himself by saying that tuite was" interpreted in a thousand different ways "and is excused for other old posts, which have also been recovered In any of them, from 2013, Cocielo said:" J & rsquo; I shouted that it goes out the window and that the black neighbor knocked on the door of the house. ar bronca. "

See the complete statement of Júlio Cocielo on the case:

" Well, let's go! Today I made a tweet about the Mbappé and the joke was referring to his speed because of a gambling offer, nothing more! The tweet was interpreted in a thousand different ways and generated an excellent discussion. I decided to delete because I had never gone into controversy, but it was too late, had taken a huge proportion … took some old comments, about 8 years ago, that I'd done it here on Twitter, I'm even ashamed of it! Dude, as I was talking … At the time, these unfortunate comments had a totally different interpretation today, a delicate moment. I was often ironic, I often mocked friends, I often just wanted to be funny, and I did not even remember to write things … Anyway, it does not matter. There was no justification, it hurt me to imagine being a scrotal person. Sorry and learned! Lesson for life! It will never happen again! I publicly apologize for offending many people, and as I always say: my dream has always been to encourage and motivate everyone to believe in their own dreams. Harm to someone who has never been my intention, who knows my story and lives with me, knows who I am and who I would never act this way! Live and learn! I will not get into a discussion, I guess my mistake! Sorry! "