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Bakery owners are expected to celebrate Brazil's ranking even more in the quarter-finals of the Russian World Cup. According to a survey conducted by Cielo, sales in the chain rose an average of 11.4% the day Brazil beat Costa Rica and 9.3% on June 27, when it beat Serbia. The figure contrasts with that of the rest of the retailers, which shows a 25.2% drop in sales on the gaming days.
Despite a minor movement while the Tite team is walking on the lawns, he There is a peak before the start of the game, which guarantees the daily movement above the average. It is not the same for the other sectors of the retail trade
In the category of bars, for example, the consumption depends on the hour of the games. At the opening against Switzerland on Sunday, the turnover was 6.7% lower than that of a regular Sunday, even if the second match, a Friday at 9am. That day, the movement in restaurants and bars decreased by 8.8%. In the third match, against Serbia, many Brazilian contracts were closed earlier, reflecting a 43.7% increase in bar movement over the day.
On the day of victory against Serbia, the most affected sectors were clothing, down 49.6% from a normal Wednesday, and the furniture, electronics and department stores, down 45.7%. In both cases, the data indicated stores with a zero business figure during the gaming period, indicating that many of them closed the doors during the game.
And although many fans buy drinks and snacks and in Serbia the sector also suffered a negative daily impact of 4.4%.
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