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In ten years of existence, Waze quickly broke through the walls of digital maps to become one of the most popular options in the world in this segment. Its biggest difference, the collaborative aspect of the platform, was the main reason that drove Google to pull the wallet and spend nearly a billion dollars for service in 2013.
Even with this heap and the miraculous fact that we are talking about a service that Google bought and left alive, however, the greatest gratitude to Waze headquarters is not for the Mountain View giant, but rather for one of its main competitors: the Apple .
In an interview with Business Insider Australia the CEO of the platform, Noam Bardim did not spare the words by referring to Apple as the most great leader of Waze's success, adding that he was eternally grateful to him. society and especially Tim Cook – who organizes each year his own "Homage Day" at the headquarters of the service.
Noam Bardim
] The Funniest Part The story tells that Bardim's gratitude comes from one of the most embarrbading moments in recent Apple's history: the disastrous launch of its own mapping platform in 2012. To those who do not remember it very well, the Apple iOS 6 service to the place of the Google Maps native application, at a time when Apple wanted to leave Google in all possible ways) was unwelcome in its infancy, with consistently unfavorable criticisms about the Google service that & # 039; She was trying to replace
The joke was so intense that Apple was forced to make a public apology. In this letter, Tim Cook has adopted the unprecedented attitude of recommending competing services from Apple, such as Bing Maps, MapQuest and … yes, himself, Waze. According to Bardim, things broke out from there:
It's the moment we broke up. From that moment, things began to improve and finally resulted in the acquisition [pelo Google] in 2013.
The so-called "Tim Cook Day", celebrated there at seat of Waze, is celebrated every year on March 28th. September – the exact date the Apple CEO published the open letter explicitly recommending the service to its users
In the interview, Bardim spoke of other aspects of Waze's story, such as the fact that 'At the beginning of its development, the idea would be to create a service focused especially on the BlackBerry platform, then one of the leading smartphone manufacturers in the world. Along the way, it was decided that the focus would be converted to iOS, which was probably probably the best choice.
Despite infinite gratitude to Apple and Tim Cook, Bardim also shared good advice. praise from the Waze buyer:
If you sell your business, sell it to Google.
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