The man who taught Trump everything he knows on Twitter – BUSINESS Epoch



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  People use a mobile phone in front of the Twitter logo (photo: Kacper Pempel / Reuters) "height =" 430 "src =" https://s2.glbimg.com/tnvmH11AoCfO8t0ZXLZe1GsEl3Y=/620x430/e.glbimg.com / People use mobile phones in front of the Twitter logo (Photo: Kacper Pempel / Reuters) <label clbad= People use mobile phones (Photo: Kacper Pempel / Reuters)
  BBC top "src =" https: // s2 .glbimg.com/ByaG7EPPOqaQPtoC1wnqiY0PVas = / e.glbimg.com / og / ed / f / original / 2018/10/25 / bbc-top.jpg "style =" width: 88px; height: 22px; "</p>
<p>  The story began in 2011. </p>
<p>  It is this year that Justin McConney, who had graduated only three years in film, became the first director of" </p>
<p> "At this At the time, he was not using Twitter, I do not even know he was using a computer, "says McConney, of the BBC, who stopped working for the president. By the end of 2017. </p>
<p>  In 2009, the @realDonaldTrump account was created – but the businessman at the time did not tweet and his employees did not. have not used the page very often. </p>
<p>  At that time, McConney, then 24 years old. , proposed a new strategy for Twitter and suggested opening a channel on YouTube </p>
<p>  "I want you to participate in the whole process, developing tweets, content and answers," said the young man in Trump. 19659010] McConney, a recent graduate, began working with Trump in 2011 (Photo: JUSTIN MCCONNEY / TWITTER) "src =" https://s2.glbimg.com/WArNfJBbIsquq8NewqJm5XtJmCk=/e.glbimg.com/og/ed/ f / original / 2019/01/17 / 105213500_tuitale .jpg "style =" width: 620px; McConney, a recent graduate, began working with Trump in 2011 (Photo: JUSTIN MCCONNEY / TWITTER) "/> <label clbad=: JUSTIN MCCONNEY / TWITTER)

Pizza Day with Sarah Palin
Trump accepted and McConney continued to print messages and comments received by the account @ realDonaldTrump.Trump used a pen to write notes on the edges of the leaves,

In the beginning, the businessman was not very convinced of the effectiveness of the strategy, but everything changed in March 2011, the day he ate pizza with Republican Sarah Palin in New York.

Trump used cutlery to eat and many have noted this particularity – in New York, the custom is to eat a pizza with his hands.McConney then proposed to record a video explaining why he was eating this way .percussion in all the channels of and it seemed incredible for Trump, I said that he did not need 20 journalists, cameras or public relations officials: a tweet would guarantee his presence in the media, "remembers McConney.

This is how his publications on social networks have become more and more personal. Washington, DC – November 2: US President Donald Trump speaks to the media before leaving on Marine One at the White House November 2, 2018 in Washington, DC President Trump travels to West Virginia and Indiana to attend Make America Great Photo: Mark Wilson / Getty Images) "height =" 430 "src =" https://s2.glbimg.com/s9hMStPcqx108k1p15b7klTeLAg=/620×430/top/e.glbimg.com/og/ed/e/original/2018/ Washington, DC – November 2: US President Donald Trump speaks to the media before leaving on Marine One at the White House on November 2, 2018 in Washington, DC. traveling to West Virginia and Indiana to attend Make America Great a (Photo: Mark Wilson / Getty Images) (19659012) McConney was convinced that this style, in place of the one that he used to be, was the only one in the world. he had in the past,

"I think it was a success because people were surprised that a millionaire entrepreneur could comment on the Oscar, or about the new version of the film "The Ghostbusters," he says. "They do not think this kind of topic can interest them."

Trump got involved more and more – and looked for his counsel late at night or at 6 o'clock on Saturday morning … [19659004] "The first time you get a call from these people, you think that There was an emergency in the family, but no, he wanted to respond immediately to someone who had mentioned his name on TV. "

The Road to White Home
Then comes the stage where the president begins to tweet directly in 2012, soon after asking McConney if he preferred an iPhone or an Android phone. The latter seemed better suited to Trump because his screen was bigger.

When Trump began thinking of running for the White House, he proposed a change of strategy on social media.

"A fun video with news content broadcast on television is much more powerful than a traditional political TV ad."

The rest belongs to history. And some figures illustrate this change.

According to the Politico website, an American media vehicle, the @realDonaldTrump account published 142 tweets in 2010; in 2011, this figure rose to 744;

Currently, the account has over 40,000 tweets and Trump has over 57 million subscribers.

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