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In September 2017, uncertainty invaded the businesswoman Lígia Uchôa, 46 years old. A year in a row at the hotel Salvador Mar, located near the Bahia Convention Center, the closure of the equipment had led to what she defined as "the end of the pit ". To operate the hotel, Lígia even sold his apartment and his car, but the occupation of the hostel did not exceed 30%. In December, however, the setting is different.
New Year's Eve will be 100% occupied. The reason, for Lígia, is only one: the realization of the Virada festival, which will be held at 1.9 km from the hotel, at the Arena Daniela Mercury. "We will reach 100%, tourists are coming back, things are improving because the economy of the country is improving," she said.
This is not just the hotel in Lígia that will be completely busy by the end of the year. According to tourism, the city of Salvador will be fully occupied during the New Year, a growth of 3% over last year. The city has 40,000 beds, including those provided by hotels, lodges and hostels.
"New Year's Eve in Salvador has become a festival of the city's tourist calendar thanks to the party grid, which has once again become a sought-after national product, and internationally," said Glicerio Lemos, president of the Brazilian Hotel Industry Association (ABIH-BA).
Resume
We read that fate had a strong tradition of attracting tourists the "New Year" and "this occupation 100% is a sign of recovery of the industry." After this boom there has years, we lost it. Now we are recovering and we can only celebrate this occupation.
"With all this flow, the city expects to transfer R $ 500 million into its economy, generating jobs and incomes for the informal shopkeeper," said the head of the city's secretary of culture and commerce. Tourism (Secult), Cláudio Tinoco, who is also at the head of "
Salvador top
The sisters of Paraiba Iohana Queiroz, 23, and Leandra Alves, 14, spend a week in Salvador Mar In Armação, after having met Pelourinho, Barra, Litoral Norte and Ribeira, they took advantage of the hotel swimming pool while waiting for the first shows of the Virada festival, and came with the intention of the presentations of Léo Santana, Aviões do Forró and Wesley Safadão and leave only the 1st.
Following the request, the hotel has turned one of its meeting rooms into a room. "Here we will reach 101%" joked the receptionist, who preferred not to identify. Meanwhile, a group of five people from Santo Estevão, located 155 km from Salvador, arrived from a walk on the beach. On Tuesday, when we stayed, they were not aware of the party. But … "God, we heard him and he's already very excited, he has a good attraction! He was going to leave earlier and he's thinking of staying," said Murilo Pereira, 28, showing a friend fan of Zezé de Camargo and Luciano, one of the attractions
The president of the Destination Salvador, Roberto Duran, pointed out that 54 other categories would be affected by the presence of tourists in Salvador. According to him, the result of tourism at the end of the year was made possible thanks to the advertising made in advance for New Year's Eve by the City of Salvador, which organizes this event.
"There is no point in organizing a party, but you have to set the schedule or sell the event in advance, so that people can plan their trip," Duran said. . He pointed out that the hotel industry is "only one piece of equipment" and that several areas will be winning with the event.
At the Faro Hotel, which is directly opposite the former convention center, the highest number of days of occupancy of the 252 rooms will be 30 and 31, whereas it should reach 100% . Usually, the hotel, which has changed management group for a year, works between 40% and 50% of the occupation.
"When we had the Convention Center, the former group was working solely with the hotel full.
It cites the exhibition of the latest novel Globo network, Segundo Sol, as another attraction for tourists. "People are already asking us questions about New Year's Eve and the places where they shot the novel," he says.
For tourism, other forms of Accommodation, such as Airbnb and Holiday Season, also enjoy the volume of tourists.
For Silvio Pessoa, President of the Bahia Federation of Housing and State Food from Bahia (FeBHa), the arrival of tourists also has a long-term impact. "Anyone who speaks well of the city – that's tidy, in the Bahian way of receiving people – will come back here and talk well to their friends. And the best advertising is word of mouth. "
The Municipal Secretariat for Culture and Tourism (Secult) expects to attract 460,000 tourists, which represents an increase of 7.2% over the event of the I & # 39; last year, when the capital of Bahia received 430,000 visitors.The festival is expected to generate 500 million rubles in the city's economy, generating jobs and income for a production chain ranging from informal trade to the sector of
Secult estimates that each visitor will spend an average of R $ 980, distributed in the food (35%), internal displacement (29%), shopping (18%), food and beverage industries. 39, accommodation (14%), guides and excursions (2%) and shows in general (2%) .According to the Salvadoran Association of Independents and Traders (Assidivam), the average collection planned for the holidays of end of the year around 500 and 1500 rand a day, linked to the sale of drinks and snacks., balls and souvenirs
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