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The Corinthians and Palmeiras face off against the Paulista championship on Saturday (2), but rivalry between teams began to intensify two weeks ago when alvinegro marketing director Luis Paulo Rosenberg announced that the BMG sponsor of the club.
At the time, he provoked Crefisa, partner of the alviverde team. Exalted that the bank has no political pretension in Corinthians, in reference to the desire of Crefisa's wife, Leila Pereira, to chair Palmeiras. The businesswoman and the club counselor are expected to run in the elections in 2021.
"Palmeiras has an affective relationship with the sponsor, there is more than the simple pursuit of profit, in mine, no" , said the leader during an interview with Folha . "Here, the relationship will be more professional, less emotional," he adds.
In the contract signed with BMG, Corinthians will receive a fixed annual payment of R $ 12 million, plus 50% of the profits made by the bank with new accounts opened on behalf of Corinthian fans.
especially regarding the value of the Palmeiras agreement with Crefisa, which provides for 81 million rand a year
According to Rosenberg, the value paid by the sponsor of his rival is out of the reality of the Brazilian football. "It's obvious that the Palmeiras shirt is an artificial one," he said.
In partnership with BMG, the manager expects to receive at least half of what the rival receives from his godfather each year. "If I did not think that Corinthians would earn less than $ 80 million [em dois anos] I would not have made that contract," he says.
In addition to the bank, the São Jorge team has six other sponsors: Nike, Pro Evolution Soccer, Universidade Brasi, Joli, Poty and Positivo.
How was born the BMG's interest in sponsoring Corinthians? It was a long relationship. Every time we met, Andrés [Sanchez, presidente do Corinthians] and the bank executives talked about it. They have a former director, Allan Barros, who has created a new BMG-focused business agency. The idea of doing "My Corinthians BMG" is his. And then we started working on this idea.
How long did this negotiation last ? About four months. If it is a traditional agreement, we negotiate a price and license fee. But when I feel that I am going to make a decisive contribution … The more my confidence in the business model is great, the less I want money guaranteed and the more I want participation.
Does the model resemble the partnership between São Paulo and Banco Inter? No. What they transmit to the club is unimportant. I'm kicking, but I think it's about $ 6 million. They have some bonuses, maybe for the number of signatures. In our model, no, I've never seen a bank give such action. And on a five-year contract. What is the interest of the Corinthians? As for wearing the chest of his shirt, I shit solemnly. Until the last minute, I had another choice of [patrocínio] mum and dad. They gave me X millions and put the name for two years. This here [mostra o peito] is not my goal. The focus is on the 50% [de participação nos lucros do BMG com as contas de corintianos]. I want this 50% as long as possible because I will only be a banker during this period.
Why does the bank give such a large share to the club ? Of course, he [BMG] is tired of giving me 50%. If you think about it, in an badociation in which one enters with capital and the other with marketing, it is at most 30% to 70%. They accepted because they understood that we would not accept less and they then thought, "If I give 50%, this guy [Rosenberg] will be eager to open accounts." during these five years and will be a bading customer. " In sixth grade, it's 100% of them. Anyone who wants to leave can leave. But in the first two years, there is no conversation. If BMG wants to quit, he pays me two years more on my base.
Andrés Sanchez said that the club had already received the fixed sum of R $ 12 million for 2019 and 2020. That's it? Yes, he interpreted that. In fact, it is the following. I got my hands on $ 30 million. The money comes from two sources: one is the $ 12 million portion and the other is the profit, which varies. If you mean that I've already received two and a half years, so 30 million dollars, you say. If you mean that I have received a profit in advance, you say.
But the bank must distinguish the values it conveys to the Corinthians. So he gave me $ 30 million and said the following: I have a contract signed by the CVM, the CVM learned that they would pay $ 12 million each year . That's what is listed there. If I have 30 million rand to receive, there are 12 million fixed dollars and 18 million rand. I know that I have received 30 million rand as a rule. [Em 2019] They must actually pay me $ 12 million and a profit in the first year. If the project is zero and generates no profit, he paid me two and a half years. Now, if it's zero, we're crazy. But, basically, that equates to two and a half pensions.
When you said [na apresentação do patrocínio] that $ 30 million was a "vote of confidence", it meant that it was $ 12 million this year. and $ 18 million as a profit forecast. Is not it then? No. Where did you ever see someone paying $ 12 million R $ immediately upon signing? Leila does not even pay. It would be paid in 12 times. Every contract is like that. The confidence that I spoke to is because they paid for it right away. And the banker does not risk. And they do it … and more, how much will it spread? So, that disbelief to talk to zero or $ 12 million. I would not sell $ 12 million if I had a $ 30 million proposal.
Which company was this other proposal? I do not tell anyone who wants to hire me and who has not hired because he's lost. And I will not let those who have tried to do business with Corinthians pretend to be a loser. But about business with BMG, everyone in the market who calls me "whore who gave birth, which market".
But the day of the presentation, you were there and the president was not there. from BMG spoke
He did not quote any values. Of course, he said that he was on call and could not speak. If he talks to the press before telling the CVM and the Central Bank, he's dead. Now, what difference does it make or reveals? For me, that [R$ 12 milhões] is zero. If I did not think Corinthians would earn less than $ 80 million, I would not have signed this contract. I would have made the right amount of $ 30 million. At the moment, I am getting $ 80 million, which is at least my projected profit, plus $ 24 million. This, in two years, of course.
Still, the fan must buy the idea . There are people who say that I played all the responsibility in the crowd. I look at the quality of the product, the seriousness of the business and what it will offer. At that time, I did my homework. Marketing must enter the soul of the Corinthian, find what he wants. If the guy does not want it, he will not do it. Of course, the agreement can go well or badly. But my role is to introduce to the consumer. And you do not? Let's go to another one. So, there is nothing like "played for fans". I do not want anyone to do with BMG what Bradesco offers better. Are you crazy?
The Corinthians asked BMG to charge a fee for their smaller services than those of Crefisa? No. We will put an extremely competitive rate. I am talking about a bank that wants to grow. That is why, when we discussed the business plan, I said to check this number well.
BMG has been playing football for a long time, why is this partnership so different? The difference is a partnership in the result. What they never did. That's what you can not see.
Do you believe that Corinthians can receive more from the bank than Palmeiras from Crefisa? I have no idea. Palmeiras has an emotional relationship with the sponsor. The relationship is based more on the relationship than on the simple pursuit of profit. Not mine Today, Palmeiras has a more limited financial institution than a bank like BMG. Here, the fan will be much bigger. Here, the relationship will be more professional, less emotional. I have no sympathy, no emotional relationship with the bank. The fact that he had other business with football was very good to understand for them.
As Corinthians expects to have a $ 40 million income with a product if the total net income of the bank in 2017 was R $ 26 million only? The bank's balance sheet shows its profit from operations. Ali did not, for example, amortize a loss he incurred on past loans. There he does not have to pay for the financing of the agency that he has built. I will not work with the profits of the bank.
To generate revenue that, according to Corinthians, the platform should generate a profit higher than that of the bank itself? It may be
] There was a problem with BMG after the $ 12 million controversy? No. After signing the contract, we went to dinner. We went to celebrate. And they were delighted with the repercussion on the crowd. And we told them that Corinthians is a roller coaster. Today, you climb slowly, with a beautiful breeze, but wait, it is not our daily life.
Is sponsorship of Palmeiras by Crefisa detrimental to football? Can you create an imbalance? No one should be involved in what Palmeiras wants for him. There is no harm. In addition, the stronger my opponent, the more I play with him. I play with a Fort Palmeiras, which raised $ 6 million. Against a bading Palmeiras, raised R $ 2.5 million. The more you wear the Palmeiras shirt in the street, but my fan will also want to use his. Even the jokes I make, call the stage of recumbent car tires, are just to cheer up. But it is clear that what happens with the Palmeiras shirt is an artificialism. How can the Palmeiras shirt be worth more than the Flamengo shirt? You do not have the same visibility at Palmeiras as at Flamengo. It is the pbadion of the owner [Leila Pereira, dona da Crefisa].
Will the Corinthians sell the naming rights this year? If you ask me if I am dealing with serious people, I am. Do you feel the negotiations are more tangible than in the past? I am Do you have a company that you can solve in 15 days? No.
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