The president of Nintendo of America talks about partnerships, announcements, amiibo and the Classic series



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The E3 2018 – which took place from June 12 to 14 – is already in the rearview mirror. It has happened so quickly and brought so much news and news that even today, almost a month later, interesting information comes from the most famous gaming fair in the world. For example, the American magazine Game Informer has just released an exclusive interview with the president of Nintendo of America, Reggie Fils-Aimé made during the last E3, in which he comments on several topics relevant for the company's fans.

In recent years, Nintendo has been shown to be more approachable and more willing to negotiate with third parties, both to bring new titles to the Switch, and to release their characters to appear in third party games. Reggie commented on this process and how it varies from one company to another.

"[…] As the owners of intellectual property, we are very cautious as to how our brands are used, whether in other games, movies or amusement parks, We are very careful and very rigorous, often we have to establish a relationship and believe that our intellectual property will be managed in the right way.
We have been able to build this relationship with Ubisoft.There are several examples of occasions where we work together with others with our PI.A few years ago, we did something with Activicion and its experiment toys-to-life using the properties of Nintendo. specific to the company, for every opportunity, and based on the trust and knowledge around our intellectual property, and on the fact that the property used will work.Star Fox, with the inclusion of Arwingand Fox as a character, we were convinced that in this game it would be a big world and a specific representation of that. This is how our partnerships develop. "

Next, the president of Nintendo of America is asked if new partnerships can be expected for the future:

" It depends on the opportunity. that we want our consumers to smile, and we want to make them smile by surprising and delighting them with the use of our intellectual properties. When it makes sense, it will be an opportunity we will pursue. "

Asked about the future of the amiibo, since the toy market for life is shrinking rapidly, Reggie makes it clear that Nintendo continues to rely heavily on numbers based on their characters, toys to life has always been different.It is a message that you can use your amiibo in a range of different content and experiences. To be honest, I went to E3 with eight of my Zelda friendibo, so I could continue to receive these items while I was putting more and more hours into the Zelda legend: Breath of the Wild We use amiibo to add value to the experience, instead of just being a game or an idea. "

Nintendo Direct from E3 2018 has brought a lot of news and a lot of content on the 2018 releases. But Fils-Aimé has guaranteed that even with the planned schedule this year, new announcements will be made in the coming months with the company's plans. we have introduced new features to San Diego Comic Con, to PAX Prime, and we are excited to announce the launch of "The Gamescom in Europe We are always looking for the good opportunity to share information about a certain game, and by the end of the year, our first line is Super Mario Party in Pokémon: Let's Go Pikachu and Let's Go Eevee November, shortly before Black Friday, and with Super Smash Bros. Ultimate on December 7th. We believe that the right pace will give us a great boost during holidays. "

The leader of Nintendo of America also commented on the new online service of the company, which is scheduled for release in September:

"The service will be launched in September and we are on the right track., You save them in the cloud and you are also accessing legacy content.We will continue to share more details as we approach, but with an annual subscription of $ 20, we believe that it is a safe purchase for consumers because he will deliver them all these rich and connected experiences. "

Son-Aimé was also asked about the future of the" Clbadic "series and about one of the most speculative topics among Big fans. N: the possibility of a Nintendo 64 Clbadic.

"We said that, certainly for this year, we would have the NES and the SNES Clbadic available in the retail trade." The NES Clbadic returns this month. That's our goal right now As for the future of the Clbadic Series, we will have to schedule another interview to talk about it. We know that our fans love our old content. We have been in this business for 40 years, we know we have a lot of content that surprises our consumers. We are aware of it and we are listening. At this moment, the goal is to ensure that the consumer who wants the NES Clbadic can take it back, I think we will also have a good end of the year with the SNES Clbadic.

Finally, Reggie briefly commented on how the online service will be the new home for the company's clbadic games on the switch, letting the virtual console's luck go even further.

"What we have says is that Nintend's online service will be the place to find this inherited content. We are announcing that we will start with 20 titles, and this will continue to grow. It is here that we want the consumer to have experience with our old content. "

And Breath of the Wild is Zelda's favorite of NoA's president?

"It's difficult." The legend of Zelda: Link to the past was my favorite Zelda. of Switch that I've played the most. "

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