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Illustration of the campaign
If you are discouraged or sad on Monday 21st, science has an explanation: it is the blue Monday, the saddest day of the year The date was established on the Based on a study by psychologist Cliff Arnall of Wales. In 2005, he created an equation that states that the third Monday of the year is the saddest.
This is explained by the fact that people often feel guilty of excessive spending during Christmas, as well as melancholy at the end of the holidays, motivation and irritation with the weather. The last factor has more to do with the climate of the northern hemisphere which is winter at the beginning of the year.
Studies indicate that a harsh winter can actually cause sadness in men, due to lack of sunlight, decreases the production of body melatonin and leaves them more lethargic.
However, since Arnall's research is based on subjective variables, the scientific community rejects the idea of determining the saddest day of the year. Despite this, the date is already taken seriously in the UK and has spread to Europe and to other continents.
Last year, Twitter users took the time to cheer up and send virtual hugs. Companies took advantage of the opportunity to sell their products because a version of this date would have been created by a travel agency in order to sell more tour packages.
Source: Estadão Content
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