The trick of a Japanese entrepreneur to create the most shared tweet of history



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Japanese Yusaku Maezawa enjoys challenges. The latest is Twitter. The message published by Maezawa on January 5 has become the most shared social network, repacked more than four million times.

In the message that he famously, his site Zozotown achieved a sales volume of 10 billion Japanese yen. ($ 92 million) at Christmas time. But it was not everything. Maezawa also encouraged people to share his post: he promised to distribute 100 million yen (about $ 920,000) at random among 100 people who would exchange the message.

"To participate, all you have to do is follow me and give RT in this tweet," he said on the social network.

With this strategy, Maezawa surpbades the previous record, won in May 2017 by Carter Wilkinson, a young American who asked an American fast-food chain how much editing he would need to earn free chicken nuggets during a year. The company's answer was: 18 million

Wilkinson asked Twitter to help him defeat the target. It ended up having 3.5 million retakes – and the nuggets free, despite the lower number for the original purpose.

Before Wilkinson, the recalciters belonged for three years to American actress and presenter Ellen DeGeneres, with the selfie

Maezawa made her name in Japan a few years ago as a drummer of the Switch Style punk band. [Modifier] [ajouter le code] But it's in the world of fashion that has made a fortune as the owner of the Zozotown virtual clothing store. He has also gained notoriety for having paid record figures for contemporary art works.

Also, a few months ago, the international press announced that she would be the first tourist to visit the Moon with the SpaceX company, the American Elon Musk. Then, Musk himself published a photo of him with Maezawa

The price paid by Maezawa was not revealed. Musk just said that it was "too much money". Maezawa's personal fortune is estimated at about $ 3 billion.

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