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AB InBev, the world's largest beer maker, works with the Canadian marijuana company Tilray to search for beverages containing cannabis, a sign that the world's largest consumer goods manufacturers are interested in more
The involvement of the beverage manufacturer who controls Budweiser beer with recreational marijuana gives even more legitimacy to an economic sector formerly dominated by drug cartels. Canada became the largest country to have fully legalized the use of marijuana for recreational purposes in October, and several US states, including California, have made similar changes to their laws.
In the most recent partnership, Canada, AB InBev will be working in a joint venture with Tilray in London, Ontario. Each company will invest $ 50 million to find solutions to commercialize marijuana-based recreational beverages by badessing factors such as flavors and the length of the cheap.
Brendan Kennedy, General Manager of Tilray, said, "We are in the center, we have seen a whole sector grow and transform, from a state of prohibition to a state of legalization. "
The legalization of marijuana" disrupts "several sectors, including the pharmacist and alcoholic, he added. There is evidence that "marijuana in some situations serves as a substitute for alcoholic beverages"
"We do not know what dimensions it will take, but what happens is we see an industry emerge quickly – at a The partnership between Tilray and AB InBev joins a partnership announced earlier this week by the Canadian group and Novartis Pharmaceutical Group for the development of marijuana for medical purposes. this year, rose 17% to $ 82.80 in after-market transactions on Wednesday.In the initial bid, the company's shares were valued at $ 17.
This month, Altria, the manufacturer of the Marlboro cigarette, agreed to take a stake in Cronos, another Canadian marijuana company, for $ 2.4 billion Canadian dollars A few months ago, Aurora Cannabis, the competing company AB InBev, has injected nearly $ 4 billion into Canopy Growth, another Canadian marijuana company. She acquired the MedReleaf medical marijuana group for $ 2 billion. 19659002] ABB InBev Will Intervene Through Its Subsidiary Labatt Breweries
Kyle Norrington, President of Labatt Breweries, said in a statement: "We intend to develop a deeper understanding … that will guide future decisions on potential business activities ".
This year, Tilray became the first marijuana company to open its capital in the United States. It has been listed on the Nasdaq Stock Exchange since July
. US stock exchanges may offer shares in companies as long as their activities are legal in the jurisdictions in which they operate.
Evidence of growing investor interest in the industry this year, Tilray's share price increase of more than 400% since its IPO makes it the best IPO to the US In 2018, according to Dealogic. Regarding the partnership with AB InBev in the beverage business, Kennedy said that "marketing decisions will be made later, but that's the way to start."
Translation by PAULO MIGLIACCI
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