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The owner of the iPhone has gone from paradise to hell in just six months. In August 2018 it was worth $ 1 trillion; now he loses billions on the stock market.
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January 5, 2019 at 7:00 am
![Woman with cellphone at an Apple Store in Shanghai, China "title =" Woman with cellphone at an Apple Store in Shanghai, China "/> <strong> Apple </strong> went from paradise to hell in just six months In August (19459015) Apple </strong> <strong> Apple crashed: the company lost billions of dollars on the stock market ( Aly Song / Reuters) </p>
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<p> In 2018, the company commemorated the world's most valuable company with a market value of $ 1 trillion – the first company in history to reach that mark. </p>
<p> However It was not until 2019 to start acquiring the shares of the company The CEO of the company <strong> Tim Cook </strong> said in a statement on January 2 that the company had lost $ 73 billion in a single day.] Reduced income by 7 millia first quarter of the year. </p>
<p> The sharp drop in stock prices has influenced the entire technology market. Microsoft itself fell off the stock market after Apple news, as well as small businesses, which are part of the supply chain. One of the reasons alleged by the company for reducing sales forecasts is the fall of arms between the United States and China, which has resulted in the reduction of iPhone sales in the Chinese market. </p>
<p> But you can not blame the Chinese. The fact is that Apple has pineapples to peel, starting with the price of the iPhone. Here is a sequence of events involving the company that help explain the hell that the company has now experienced: </p>
<p><strong> Aug. 2, 2018 </strong> – Apple's market value reaches $ 1 trillion and the company is the first to reach this amount. This record comes after the group's publication of the third quarter results of 2018, which posted a net profit of $ 11.5 billion, up 32% over the previous year. This good performance is due to more expensive iPhone sales and revenue from services such as the Apple Store, Apple Music and iCloud. </p>
<p> <strong> September 12, 2018 </strong> – Apple launches the iPhones XS, XS Max and XR. With prices at one thousand dollars (in Brazil, the XS Max can go for no less than 10,000 reais), the devices have been criticized for not bringing much news despite the salty value. In addition, the battery lasts less than the previous version, the iPhone X. In Fast Company, a reporter even wrote that the device was "a hoax". Apple announces that it will stop disclosing the sales figures of its handsets. At the time, sales growth had been less than 1% compared to the same period in 2017, reaching 218 million units. To offset the slowdown in sales, the company's strategy was to continue to raise the price of the iPhone. </p>
<p> <strong> November 19, 2018 </strong> – Apple reduces the production orders of the three models of iPhone marketed. in September, the Wall Street Journal reported. The reason is the low demand. The forecasts are particularly troublesome for the iPhone XR, Apple reducing its production plan by one-third of nearly 70 million units ordered by suppliers for the period September-February. </p>
<p> <strong> November 28, 2018 </strong> – The Microsoft competitor exceeds Apple at market value for the first time in eight years. While the company founded by Steve Jobs reached $ 845 billion by that date, Bill Gates' company reached $ 848 billion, or $ 3 billion more. </p>
<p> <strong> January 2, 2019 </strong> – Apple reduces its revenue forecast for the first quarter of the year. The account went from $ 91 billion to $ 84 billion, down $ 7 billion. Among the reasons given by the company's CEO, Tim Cook, to explain the drop in sales, include the trade war between China and the United States and the strong dollar. </p>
<h3> What will Apple be now? </h3>
<p> The latest events show a movement Some badysts have already predicted: the era of the iPhone, the company's main source of revenue, may soon come to an end. In a report published in August on the EXAME website, shortly after Apple reached a market value of $ 1 trillion, badyst Gene Munster said that Apple's new paradigm, nearly eleven years after the launch of the first iPhone, was the one of the services. 19659018] This business figure of the industry – which includes licenses, sales of application stores, streaming music service and Apple Pay payment feature – s & 39 amounted to $ 9.5 billion for the quarter ending June 2018, the largest ever recorded and up 33% from 2017. </p>
<p> However, nothing is so simple. During the same week that reduced the revenue forecast for early 2019, Apple received another bad news from Netflix. The streaming giant has stopped using iTunes to charge its subscription service, which will cost Apple $ 256 million. The move can be copied by other companies, which will give more headaches to the company founded by Steve Jobs. </p>
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