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The Application Tinder is one of the most used by anyone looking for an "adventure" or even considers it a good alternative to find "the love of your life ". Despite steady profits and a source of income for professional flirtors, the applications company recorded a loss of 17.3 million ($ 65 direct conversion) after losing a lawsuit for discrimination [19659002] According to user Lisa Kim, trial manager, she stated that Match Group, the company in charge of the application, was executing an exception for clients because of her age or more paid $ 19.99 (about $ 75 in direct conversion) for the "Tinder Plus" plan, while those who had invested less invested only $ 9.99 (about $ 37 in direct conversion) in a delay of
According to the company, the price differentiation was intended to make access more accessible to an age group that, in most cases, does not have one. fixed income to invest in this type of service, but to take advantage of it. nobody.
"The youngest users are so excited about Tinder Plus, but they have more budget constraints and need a lower price to pull the trigger," said a spokesman for the company. .
Lisa, who did not accept this situation stood firm in her court decision and went to court to get the win in her trial. In addition to the girl, 230,000 people benefited from the positive result, forcing the company to reimburse these people while offering 25 "Super Likes" or a subscription to Tinder Gold or Tinder Plus at no cost.
"Super Like" is a paid feature of Tinder also released in 2015. When a user uses a "Super Like", the profile of the flirted person is notified of the interest, which can " shorten "the path of xaveco. Free users have a Super Like a day, while subscribers have five, but both can buy additional units at any time. There is still no information to determine if these benefits will affect Brazil, but anyone using the app should keep an eye on the news of the next few days.
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