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After the launch of the Yaris, the Toyota Etios was left out, not only in Brazil, but in other markets, such as India. The builder again talks about the DIY with the hatch and saloon version for India.
In an interview with Economic Times India Masakazu Yoshimura, director of Toyota Kirloskar, commented on the projects of the country builder. The company "will focus on the needs of Indian consumers", offering products unique to the country. "The future of India is your youth, we must be very active," Yoshimura said. "Our goal is not just to sell, but to provide what our customers want and what is good for them." Our current products are expensive, our goal will be to reduce costs. "
In addition to lowering the prices of models, the brand is interested in the cheapest segment, very popular in India. "We are planning to upgrade Etios and a smaller car solution," said the executive. This is the second time that anyone from Toyota is talking about the transformation of Etios in India. A year ago, Shekar Viswanathan, Toyota's vice president in the country, acknowledged that Etios needed an upgrade to become a better and more competitive product in its segment.
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Another possibility offered by Yoshimura is that of a hybrid entry. The demand for electric cars in India is growing a lot and the brand plans to build a small electric vehicle in partnership with Suzuki and to bring its hybrid technology to the A and B segments of both clean cars, while lending the technology to Suzuki.
While Etios can earn a new life in India, the cat is very different in Brazil. Since the launch of the Yaris, Toyota sales have dropped by half, half of what his dearest brother publishes each month. The manufacturer can choose to upgrade the Etios so as not to lose his name and gain in scale of production (since he uses the same platform and the same engines as the Yaris), or else let him walk naturally towards his end.
Source: Economic Times India
Photos: Motor1.com
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