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By Matheus Henrique
Published 02 February 2019
Go-Ahead Group Plc, the largest public transport company in the United Kingdom, joins the DOVU blockbuster start-up to create tokenized reward systems for rail users.
Go-Ahead is one of the largest listed securities dealers in London and is the supplier of over one billion bus and train trips across the UK each year. Now the new partnership can bring blockchain technology to all users of these services.
DOVU was chosen for a partnership that will include a platform of rewards based on the blockchain. The platform will use a native ERC-20 token called DOV on the Thameslink and Southern Rail Go-Ahead services. The incentive program will reward members for sharing information about their travels, focusing on each client's first and last trip. services that can improve efficiency through the acquisition of important data.
In addition to encouraging data sharing, the platform will offer rewards to users who "change their travel behavior". However, what these behavioral changes are not clear.
The new partnership is the result of a contest where DOVU was a finalist. The goal of the contest, The Billion Journey Project, was to create systems to accelerate the company's growth through innovative proof-of-concept and scalability solutions.
This is not the first important partnership of the DOVU, it has also reached an agreement with the automaker BMW, also on a platform of symbolic rewards.
Although it began as a solution directly related to crypto-parts, more and more blockchain is being used as a solution for other segments, which may be important for disruptive and more transparent technology.
See also: CoinGate now accepts the XRP protocol!
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