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Epic Games recently announced with pride that The Division 2 would be sold in its digital game store the same day that the title was no longer available for pre-order on Steam. In addition, Ubisoft is still supporting the Epic project and evoking a partner who will deepen during the year.
But what does this exchange mean? Division 2 is the first AAA title to be sold in the Epic store, a milestone for him. And, if successful, it could be the first of many others, if other developers and distributors are allowed to win for extremely low prices compared to Steam.
Chris Early, vice president of partnerships at Ubisoft, said the following about Epic Store:
Epic continues to tinker with the gaming industry. Its third-party digital game delivery model is last example. It must also be supported by Ubisoft.
This is not the first time that major publishers are publishing their AAA titles on Steam. Activision publishes Call of Duty Black Ops 4 on Battle.net and Bethesda has chosen to launch Fallout 76 on its own platform. But in the case of The Division 2, it was in the hands of a new competitor and eager to conquer the market.
Consumer reactions have varied, however, with many players complaining of having to access another store and another platform. to access your games. But for publishers, risking an exchange of immediate visibility by retaining a larger share of profits seems to be a valid option, and even more so for a market giant who already has all its visibility.
Ubisoft has Uplay, which makes things a little more confusing. It is obvious that launching the game on several platforms will allow the title to reach more players. Perhaps Ubisoft will simply have chosen to embark on a version that will allow it to hold 88% of the sale value instead of 70%.
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