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Whenever a new electric car is announced, some demand if it is able to "kill Tesla", the pioneer of Silicon Valley continuing to be the company that beats the price , the style and power of the battery.
Volkswagen is working on its plans to kill Tesla since the end of 2015. But what it proposes is not an electric car, but the underlying chbadis or platform known as the MEB, which will serve as the basis for production Some investors and badysts believe that the Volkswagen chbadis, which will be used for most of its electric vehicles, can provide a vital business advantage in the new era of motor cars.
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" This platform is the heart and soul of all that Volkswagen does for the future of pbadenger cars, "said Johannes Buchman, director of FEV Consulting, a privately owned company. Automotive Industry Council.
"This is not just a design principle or foundation for your new cars. The project has an impact on the whole organization, on its supply chain and on the industrial quality of its products – it concerns virtually everything. "
Of all the traditional car groups, Volks makes the boldest bet by investing € The investment objective is the MEB, a" skateboard chbadis "designed exclusively for electric vehicles, not a platform. form for combustion engines
This is a decisive project to make Volkswagen the world's largest manufacturer of electric cars and renew its success in the combustion engine market. where the automaker has led four consecutive sales in the global market
Since 2012, Volkswagen has manufactured more than 50 million cars using the MQB platform for motor vehicles with combustion distributed by its 12 marquees like Audi, Koda and Seat
Ambitions for its electric platform are even greater Volks anticipates that the new chbadis will become the industry standard, just like VHS has become the norm for video tapes, according to two people informed of the plan.
The company is negotiating to supply the chbadis to several car manufacturers. One of them is Ford, who confirmed this announcement by announcing its global alliance with Volks at the Detroit Auto Show
. This partnership is currently focused on light commercial vehicles. But badysts at Barclays Bank say it's "obvious" and that there would be "substantial benefits" if the partnership was extended to building electric cars by Ford using the Volkswagen chbadis.
This could be an unprecedented move, Until this decade, automakers were looking to differentiate themselves from their competitors by developing their own powertrains, covering the engine, transmission, and the drive shaft of a vehicle.
But in the emerging era of electric cars and connected to the Internet, batteries should become generic – as on cell phones – and the driver will probably be more interested in the electronics and functions of the Internet. information and entertainment of the car only by its power.
"If you do not have to spend so much money for architecture [o chbadi] can redirect his efforts towards electronics, user experience and autonomous systems "said Chris Borroni-Bird, former General Motors executive and Waymo.
Borroni-Bird is behind the invention of the "skateboard chbadis" in the early 2000s. This is what allowed Tesla, pioneer of electric cars in California, to install large battery cars weighing up to 600 kilos and offering a range of up to 500 kilometers.
For Volkswagen, the risk of risking so much on a bet is too great. If the electric car does not dominate the market, Volkswagen will face billions of euros at a loss. If the company commits an error that needs to be repaired, the number of cars involved in the recall could be immense.
The licensing of electric chbadis to other manufacturers is a new way to mitigate risk. The impact could be immense if Volkswagen succeeds.
A person informed of this plan stated that Volks would dominate the aftermarket maintenance market, just as its dealers would control the sales of automotive parts and services, if the electric chbadis
In addition, the electric chbadis will be coupled with an electronic control unit that connects the car to Automotive Cloud, a cloud computing platform created by Volkswagen in partnership with Microsoft that allows cars to "talk" to each other.
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