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Two years after the announcement of the strategy, 11 of these cars have already been launched. However, by 2019, the pace should be a little slower. Volkswagen will have 3 new vehicles this year, as well as new versions for existing models.
The first car to arrive in stores, still in the first quarter, will be the compact T-Cross SUV. The other two have not yet been revealed by Volks, but it is perhaps the biggest SUV, Tarek and Atlas.
- See the cars of all brands expected for 2019
Even if there are still two years before the end of this investment cycle, the brand already plans the next steps in the country.
Volkswagen president, Argentine Pablo Di Si, said that an investment announcement should be made "in the coming months". "We are in talks with the unions and the government," he said.
Di Si did not specify whether the next investment would be above or below the current $ 7 billion R. "This will be complementary [ao investimento atual] and will allow us to renew the line for the next 5 or 6 years," he added.
Although it proposes 3 innovations, the number of launches in Brazil will be lower than the number of other countries in the region, which will receive 6 unpublished models.
Back in Brazil, the country will also receive a series of new versions of existing models. The list includes the Polo and Virtus GTS sports cars with a 150-horsepower 1.4-liter engine, the Jetta 2.0 turbocharged sedan and the Golf GTE, the hybrid version of the mid-tailgate.
They will join the list of 11 vehicles that Volkswagen has launched in Brazil since 2017. Check the list below:
Cars for Latin America
Before The president of Volkswagen also said that the next Volkswagen vehicles will have an identity different from the vehicles sold by the manufacturer in Europe.
"From a shared platform, such as MQB, for example, we can work with a more aggressive design specific to Latin America," he said.
This is already seen in models such as Polo and T-Cross, which have undergone slight changes compared to similar models sold in Europe.
No plan to exit the country
The aggressive strategy of renewing much of the line and entering the SUV segment is linked to the ambition to become the market leader in the country , instead of Chevrolet.
The American company, owned by General Motors, is currently negotiating changes in working conditions in its factories in Brazil. This after the company warned its employees in Brazil that the new local investments depended on a painful plan to make the country profitable.
In the message, GM Mercosur's chairman, Carlos Zarlenga, said that after suffering heavy losses in the last three years, the operation had reached "a critical moment that requires sacrifices of all".
Asked about the conditions of profitability of Volkswagen in Brazil, Pablo Di Si has ruled out any movement out of the country, closure or flexibilisation in factories.
Pablo Di Si said that any question regarding the viability of the country would be resolved "through dialogue, looking at the eye".
New way of selling cars
to change the way they sell cars in the country and improve the profitability of the company.
Called "digital dealership", this technology allows the customer to know the entire product line using augmented reality glbades and 55-inch touchscreens, thus taking less space in the shops.
This results in a reduction in the area of the dealers, who will no longer need to have practically one unit of each model, which will increase the viability of the company, both for the manufacturer and for tenants.
The project was launched at the motor show last November and, since December, it has been tested in 10 points of sale of the brand in Brazil. The next step, announced Monday (4), is to expand the project to 100 stores in Latin America by the end of this year.
Volkswagen estimates that a large number of dealers, with an area of up to 2,000 square meters, will see their sales area reduced. "Larger spaces could be closed or turned into service areas," said the company's manager.
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