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Volvo has launched a bold marketing campaign in the Brazilian market. To promote the XC60 D5, which is the diesel version of Nordic's best selling SUV, the company has partnered with the Gray advertising agency to announce Jeep Compbad, Range Rover Evoque and BMW X1. No, you have not read wrong.
The new advertisement for the Volvo XC60 D5 2019 begins with the cars mentioned above, which represent all major competitors. The idea is to announce, with humor, the sale of these second-hand vehicles to consumers who wish to purchase the sporty diesel utility from the Scandinavian manufacturer.
In addition to mentioning the names of the owners, the Volvo campaign used a set of lights and special effects, as well as fireworks to publicize not the XC60 D5, but the cars. competition. Volvo Announces Competition Cars in Advertising XC60 Diesel ” width=”1024″ height=”603″/>
