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For some time we have shown that Honor had the intention to start selling his handsets in Latin America.
Now, the Chinese automaker announced last week that it is finally making a contribution to Latin America . However, Brazil is not included in the list of markets on which the company will launch smartphones.
According to Honor, Colombia was the first country to receive the company, with Mexico having planned an event for the day. five of this month. In these countries, the company will sell the Honor View10, Honor 7X, Honor 7A and Honor 7S with prizes which it considers "outstanding" .
George Zhao, Honorary President, commented that the strategy of the company in Latin America is to grow and become one of the biggest brands of the region : [19659005] Our goal is to become one of the top five smartphone brands by 2020. Latin America is one of the fastest growing smartphone markets in the world, with a growing demand for more options. Honor is well positioned to address this unmet need with its strong product portfolio and branded DNA.
Eric Che, president of Honor America, comments on the expansion of the company:
Latin American customers are eagerly awaiting this moment. We are excited to finally bring our brand and products to this region, and we are confident that Latin American users will quickly become part of our worldwide fan base, which recognizes the unique value of our smart devices [19659006] For the moment, despite the performance in Colombia and Mexico, Honor did not manifest about a possible arrival on the Brazilian market. The company's statement only indicates that it intends to expand next year in Chile, Peru, Argentina, Costa Rica, Panama and Guatemala.
Nevertheless, Brazilian consumers should not be discouraged. This is because Huawei has already expressed interest in returning to our market with the P20 family, which should arrive with an aggressive price. This can be considered as the first step towards a future performance of honor in Brazil.
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