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According to the New York Times Mark Zuckerberg, director of Facebook, plans to fully integrate the service of three messaging platforms: WhatsApp, Instagram and Facebook Messenger. The idea is that all three continue to operate separately, but with full integration into the content exchange, even if a user has not registered in any of them. Zuckerberg did not officially comment on the initiative and the newspaper said that "four people involved in the project" have revealed the novelty – which is still a rumor.
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In theory, it would work as follows: a WhatsApp user could send a message to someone who is on Instagram, even if that recipient does not have active membership at WhatsApp. The opposite way could also occur and the conversation would run without any obstacles, including support for images, emoji and all the basic tools of the ongoing discussions.
According to the rumor, courier services can be integrated – Photo: Reproduction / Agence Franc e-Presse
The newspaper also indicates that the novelty could come into force at the beginning of 2020. The precise publication also that, if implemented, the initiative may also undermine the trust of users. with Instagram and WhatsApp, since Facebook has experienced problems with the retention of personal data with Cambridge Analytica in early 2018.
If and when the integration feature works, it should also significantly change the administration of Facebook. with WhatsApp and Instagram. When they were acquired by the social network, the promise was that the platforms would have the autonomy to work separately, at different speeds. It is not possible to know if this integration will also bring the teams to one type of manpower command, but it is another possibility.
It should be remembered that in 2014, Facebook separated its courier service into a separate application, making it more powerful, in order to compete with others in the market. Now, however, the supposed idea is to remove the barrier between the three services, which are run by the same company.
It should be emphasized that the so-called integration is still a rumor and that Facebook has not published any official note on the case nor on its plans for Messenger, WhatsApp and Instagram.
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