Who are the marketing professionals, those who do nothing and still get promotions?



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In your work environment, you may have already seen purely personal marketing emails or even spoken to colleagues with an inflated ego. But sometimes, you think: "this person does not do anything right and always does well in the company".

Yeah. Researchers from a British business school have identified an employee profile that can always turn out to be busy and engaged in the job, but that is usually useless.




<img alt = "British research has identified the profile of the employee of the" marketing specialist ": an employee who sells very well but does nothing useful" src = "https: / /p2.trrsf.com/image/fget/cf/460/0 "British research has identified the profile of the" marketer "employee: one who sells very well but does not do anything useful" width = "460 [19659004] British searches have identified the profile of the employee" marketing specialist ": an employee who sells very well without doing anything useful

A productivity study looked at 28,000 workplaces in the UK and found that many employees appeared to be "very engaged" in their work. But in a more detailed badysis, these same workers were termed "marketers", whose lack of minimum effort resulted in a reduction in the production of the company.

The survey conducted in London by the Hult International Business School examined the level of employee engagement in seven different business sectors, including health, transportation, government and non-profit organizations. lucrative.

The study found that highly motivated employees and some clearly dissatisfied and unwilling to work.

Corporate Culture



<img alt = "Research has revealed that" marketers "are hurting their colleagues and creating negative feelings in the company" src = "https The investigation revealed that "marketers" had harmed their colleagues by creating negative feelings within the company. "Prejudge colleagues, create negative feelings in the company

However, the survey reveals a contradiction in some companies: some employees say they are very engaged, but team work and productivity are down.

In summary, the investigation revealed that these "marketers" know how to create the business game, but they are nothing special, nor even incompetent. The problem is that they end up hurting other employees.

They may appear constantly at meetings or engage in conversations that serve only to show their own advantage. But in addition to playing well with the corporate culture, researchers struggled to identify what they actually did.

The researchers tagged them as "pseudo-engaged" as opposed to "engaged" and "disengaged".

Amy Armstrong, Research Manager, said that this "selfish" team was undermining the team's work and the productivity of the team. And, in the commercial sense, they created a negative impact.

On the other hand, the expert says that managers can encourage "pseudo-engaged" to perform better.

"What is happening is that they are usually rewarded for this behavior," he says.

Career Growth

According to Armstrong, "marketers" are more likely to benefit from promotions, higher wages and bonuses. However, they use these benefits to focus even more on their own careers at the expense of collective productivity.

According to the survey, these employees are hearing well because they want to reach the highest ranks of the company, ie. despite poor productivity, they can be competent in dealing with their superiors.

According to the survey, employees who spent their time promoting promotions at meetings had more benefits than their colleagues who just did the work without selling themselves.

Another point of the study indicates that "marketers" also arouse feelings such as "the low level of trust and cohesion" in the team, as well as "disunity, lack of camaraderie and mutual support ".

Armstrong says that in some companies "team work does not make sense" because of the employees who seem to benefit from their personal promotion.

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