Who are the marketing professionals, those who do nothing and still get promotions?



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In your work environment, you may have already seen purely personal marketing emails or even spoken to colleagues with an inflated ego. But sometimes you think: "This person does not do anything right and always hears well in the business."

Yeah. Researchers from a British business school have identified an employee profile that can always demonstrate that they are busy and engaged in a job, but that they usually do not do anything about it. ;useful.

A productivity study looked at 28,000 workplaces in the UK and revealed many employees who seemed to be "very engaged" in their jobs. But, in a more detailed badysis, these same workers were termed "marketers", whose lack of minimal effort resulted in a reduction in the production of the company.

The Hult International Business School survey in London examined the level of

The study found the presence of highly motivated employees and some obviously dissatisfied and reluctant to work.

Culture

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However, the survey found a contradiction in some companies: some employees claimed to be very engaged, but teamwork and productivity have been reduced.

In summary, the research revealed that these "marketers" know how to do the business game, but they are nothing special, or are even incompetent. The problem is that they end up hurting other employees.

They may appear constantly at meetings or engage in conversations that serve only to show their own advantage. But in addition to playing well with the corporate culture, the researchers struggled to identify what they really did well.

The researchers called them "pseudo-engaged" as opposed to "engaged" and "disengaged". 19659002] Amy Armstrong, head of research, says this "selfish" team compromises the team's work and the productivity of the team.

On the other hand, the expert says that "leaders" can encourage "pseudo-committed" to get better performance.

They are rewarded for this behavior.

Career Growth

According to Armstrong, "marketers" are more likely to receive promotions, better wages, and bonuses, but they use these benefits to devote more effort to their own career, to the detriment of collective productivity.

According to the survey, these employees are hearing good because they are determined to reach the highest echelons of the company, although they have poor productivity, they can prove that they are competent to their superiors.

Employees who spent time being promoted to meetings reaped more benefits that their colleagues simply did the work without being sold as special.

Another point in the study indicates that marketers also arouse feelings such as "the low level of trust and cohesion" d team, as well as "disunity, lack of camaraderie and mutual support".

Armstrong states that in some companies "team work is meaningless" because employees seem to benefit from their own promotion.

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