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"CEStreante". It was my first time at the CES (Consumer Electronics Show), the largest technology event in the world, held annually in Las Vegas (USA). As an advertiser, I feel that it is essential to understand in advance how new technologies will affect people's lives and, as a result, communication and consumption. But my profile was the exception. The vast majority of the audience is comprised of technology industry professionals, scientists, inventors, investors and startups, of all types, sizes, colors and shapes.
This makes CES a mix of NASA, science fair, and "Ching Ling" shopping. Just as you find revolutionary innovations such as 100% self-driving cars, LCD folding screens and drones carrying people, you'll also find simple and ingenious solutions to everyday problems, as well as various trinkets. useless.
For a host of different things, a presentation by Gary Shapiro, CEO of CTA (Consumer Technology Association, Fair Organizer), helped map the trends of this year's event. I have the main ones – and I comment on the biggest hurdles for us, Brazilians, to have access to these technologies so quickly. Or maybe not so late. But, you see, this is only my opinion, without a deep technical or scientific background. While the bad conditions of our streets and the lack of technological infrastructures in the cities (nor of intelligent traffic lights) must delay by several decades the driving of an autonomous car in Brazil, many technologies of these technologies
I would bet that artificial intelligence takes a number of driver decisions, such as automatically maintaining it at a safe distance from the front of the vehicle or braking alone when it detects a sudden stop of the circulation. I also think we can have cars that obey voice commands ("turn on the engine", included) and mirrors that use cameras instead of mirrors. The back of your car thanks to
"Wearables"
The technology of "training" has become a rather broad concept. You can have exoskeletons that help people lift unimaginable weights up to the biker bracelets, connected to the mobile phone's GPS, which vibrate when you have to turn right or left. There are also many interesting solutions for people with physical disabilities, chronic diseases (such as diabetes or high blood pressure) and, in particular, for the elderly.
I have seen, for example, several solutions for prevention or rescue in the event of a fall. Here, I see no other obstacle for the Brazilian public, but the price. The pace of imports forces us to sell our clothes to buy a "vestível", which is a big contrbaden.
Smart Homes
Voice badistant who communicates with the TV, who speaks in the refrigerator, who, in turn, speaks to lamps, curtains, door locks and even to the bathroom. Although having a Jetsons style house is easy enough for the rest of the world, I am forced to ask two questions about our reality.
The first is that most of the vocal badistants do not speak Portuguese yet.
Another problem is that when everything is connected to the Internet, everything consumes bandwidth: therefore, it leaves this ticket from the provider. more salty We have already paid one of the most expensive internets in the world (and far from being the best). If the bill explodes, continue to stand up to turn on the light or close the door, are you in agreement?
Smart Cities
Technologies that connect vehicles, pedestrians and infrastructure can reduce traffic, save lives and make the outside world less dangerous. But for this to work, you need the 5G, which provides full coverage of the internet at very high speed. But bids for this technology are not expected to start in Brazil until 2020. The time has also come to plan, install and test, among other possible delays. That is to say that the intelligence of our cities is in the hands of the intelligence of our politicians.
"And I give you faith"
Besides what I have already said about each category, in general, overcome the barrier of mistrust. All that implies connectivity involves generating data about you, your family, your financial life and your consumption habits, for example.
But we are the people of the three ways authenticated in the notary's office. As consumers, will we have enough peace of mind, security and legal guarantees to let as much personal data go? What about companies? Will we be transparent and ethical not to infringe on the privacy of individuals?
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Finally, my conclusion is that here in Brazil we can have the whole CES section. We can have a lot of the science fair. The part "Nasa"? Well, with high taxes, a lack of structure and a lot of bureaucracy, if Brazil does not solve its problems, all that has been presented at CES this year will only be seen if we put virtual reality glbades.
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